Customer reactivation campaigns

Purpose

1.1. Identify and re-engage previous agricultural buyers who have not purchased within a set timeframe.
1.2. Deliver targeted reconnect offers via email, SMS, social media, and voice, driving renewed interest in bulk agricultural products.
1.3. Automate segmentation, personalization, timing, and follow-up for maximum ROI on dormant accounts.
1.4. Track responsiveness to trigger further nurture sequences or assign to sales reps.
1.5. Maintain clean CRM data and flag unresponsive contacts for periodic requalification.

Trigger Conditions

2.1. Customer has not placed an order in X months (API trigger from ERP/CRM).
2.2. Flag from inventory system showing recurring buyer inactivity.
2.3. CRM engagement field shows low touchpoints across a threshold period.
2.4. Marketing database marks contact as ‘dormant’ based on lack of interactions.
2.5. Manual trigger by sales manager for strategic campaigns.

Platform Variants

3.1. Salesforce Marketing Cloud
• Feature/Setting: Automation Studio + Query Activities; configure reactivation journey with email/send API, filters using SOQL to segment dormant customers.

3.2. HubSpot
• Feature/Setting: Workflows “If/then branches”; segment users by inactivity, trigger email and task API for rep follow-up.

3.3. Mailchimp
• Feature/Setting: Customer Journey Builder; tag inactive customers, use Trigger API to launch reactivation emails or retargeting ads.

3.4. ActiveCampaign
• Feature/Setting: Automation Sequences; set “Last Purchase Date” trigger, configure send_email and sms() actions.

3.5. Zoho CRM
• Feature/Setting: Workflow Automation; use inactivity custom field, invoke email/sms API and assign task to user.

3.6. Microsoft Dynamics 365 Marketing
• Feature/Setting: Customer Segments + Real-Time Marketing Triggers; define segments, use trigger-based journey email API.

3.7. Klaviyo
• Feature/Setting: Flows, API Triggered Flow; start when profile inactivity detected, deliver dynamic incentive campaign via email API.

3.8. Pipedrive
• Feature/Setting: Workflow Automations; identify dead leads, send automated email, create activity for sales rep.

3.9. SendGrid
• Feature/Setting: Marketing Campaigns API; set audience filter for inactivity, configure reactivation template send API.

3.10. Twilio SMS
• Feature/Setting: Messaging Service; define contact segment from CRM, send reactivation offer using Messages resource API.

3.11. Constant Contact
• Feature/Setting: Email Automation; use contact inactivity triggers, launch re-engagement series.

3.12. Intercom
• Feature/Setting: Custom Bots + Campaign Rules; automate messages and email when user detected as dormant via API tag.

3.13. Freshworks CRM
• Feature/Setting: Journey Flows; trigger campaigns for inactive customers, push multi-channel actions (email/SMS).

3.14. Marketo
• Feature/Setting: Smart Campaigns; filter by “Last Activity” field, execute email, webhook to sales or nurture list.

3.15. Shopify
• Feature/Setting: Flow Automation; trigger “Customer inactivity” workflow, configure email or discount code API.

3.16. Oracle Eloqua
• Feature/Setting: Program Canvas; flow for dormant contacts, schedule API messages at recurring intervals.

3.17. Sendinblue (Brevo)
• Feature/Setting: Automation Scenarios; set condition on last purchase date, trigger multi-step campaign.

3.18. SMSBump
• Feature/Setting: SMS Automation; “No order in X days” automation, configure custom message API.

3.19. Moosend
• Feature/Setting: Automation Workflows; segment by inactivity, send re-engagement email via API.

3.20. Trello
• Feature/Setting: Power-Ups + Butler Automation; when deal marked inactive, trigger checklist or assign follow-up card to sales.

3.21. WhatsApp Business API
• Feature/Setting: Automated Message Templates; use inactivity from CRM to send targeted WhatsApp outreach.

3.22. Google Sheets
• Feature/Setting: App Script or Integration; scan rows for inactivity, trigger outbound Gmail or SMS API via script.

3.23. Slack
• Feature/Setting: Workflow Builder; notify sales channel for dormant lead, start outreach workflow.

3.24. LinkedIn Sales Navigator
• Feature/Setting: Saved Searches + Messaging API; identify inactive connections, send direct personalized messages.

Benefits

4.1. Maximizes revenue from lapsed buyers with minimal manual intervention.
4.2. Enables accurate targeting and personalized messaging for higher conversion rates.
4.3. Frees sales teams from repetitive outreach tasks, letting them focus on hot leads.
4.4. Improves data quality and buyer engagement scoring in CRM.
4.5. Reduces marketing spend per reactivated customer relative to new acquisition.