Marketing AutomationPurpose
1.2. Automatically deliver targeted marketing offers, promo codes, and product updates to increase customer engagement and sales.
1.3. Automatedly personalize outreach to leverage preferences and reading habits for higher conversion and retention.
1.4. Enable always-on automation of lifecycle campaigns, such as new issue alerts or exclusive pre-order deals for specific segments.
Trigger Conditions
2.2. Site/browser activity logs customer viewing a product page of certain genre/series.
2.3. New issue or edition of a comic from a tracked series becomes available in the inventory.
2.4. Customer joins mailing list and selects favorite genres.
2.5. Automated scheduled scans of CRM for new segment assignment or overlaps.
Platform Variants
- Programmable SMS: Automate sending genre/series-based offers via SMS using the "SendMessage" API with dynamic segmentation payloads.
3.2. SendGrid
- Marketing Campaigns API: Automatedly create segmented lists and trigger sending personalized emails on release/event.
3.3. Salesforce Marketing Cloud
- Journey Builder: Automating journey entry criteria based on comic series/genre tags and auto-triggered email, push, or SMS.
3.4. Klaviyo
- Segment API: Automatedly segment subscribers and auto-launch genre-specific flow actions.
3.5. HubSpot
- Workflows: Automate segmentation using "List Membership" triggers; send targeted offers using the "Send Email" workflow action.
3.6. ActiveCampaign
- Automations: Configure automation to trigger campaigns for segments based on custom field updates for genres/series.
3.7. Mailchimp
- Customer Journeys: Use "Join List" and "Tag Changed" triggers to automate series-based offer emails.
3.8. Braze
- Segments feature: Segment users via "Create Segment" API and automate delivery of targeted campaigns.
3.9. Iterable
- Workflow Studio: Automate segmentation and trigger offers based on event data like series/genre session activities.
3.10. Omnisend
- Segmentation & Automation: Use "Segment Entry" trigger for automated comic series/genre messaging.
3.11. MoEngage
- Smart Trigger Campaigns: Automate push/email/SMS to segments using "Genre/Series" filters.
3.12. Customer.io
- Automated Segments: Automatically update segments based on user event tracking, trigger offers with API.
3.13. Dotdigital
- Segmentation Rules: Automate dynamic segment creation and use "Automated Campaigns" feature.
3.14. Zendesk Sell
- Triggers & Automations: Automate series-based offer notifications within the CRM.
3.15. Google Marketing Platform
- Audience Manager: Automatedly build comic interest segments; trigger ads or offers via "Audience Activation" API.
3.16. Adobe Campaign
- Dynamic Segmentation: Automate list split and launch series/genre drip campaigns.
3.17. Zapier
- Automation Flows: Use "Filter" and "Send Email/SMS" actions to automate segment-specific outreach.
3.18. Shopify Flow
- Automated Workflows: Automate sending discounts or notifications when purchases in specific genres/series occur.
3.19. Pipedrive
- Workflow Automation: Nearly automate segment reassignment and offer delivery via contact field updates.
3.20. Criteo
- Audience Segmentation: Automatedly retarget segment users for specific series/genres with dynamic banners.
Benefits
4.2. Automatedly boosts marketing ROI by reducing manual segmentation and maximizing relevance.
4.3. Always-on automation ensures timely and error-free delivery of offers.
4.4. Automatable processes allow staff to focus on creative strategies instead of manual campaign setup and execution.
4.5. Automating analysis and delivery enhances customer satisfaction by delivering personalized experiences consistently.