Marketing AutomationPurpose
1.2. Automatedly deliver timely, relevant communications via sequenced emails, SMS, and social channels.
1.3. Automation segments leads based on interest levels, optimizes touchpoints, and boosts conversion.
1.4. Automating personalized content distributes product education, offers, and testimonials automatically.
1.5. Automates tracking of lead engagement, feeding high-interest responses into sales pipelines without manual intervention.
Trigger Conditions
2.2. Automator initiates when inbound inquiry form is unresponsive for a predetermined period.
2.3. Automation launches upon trade show interaction import, website download, or webinar signup.
2.4. Drip sequence automatedly starts when a prospect’s engagement score remains below a set threshold.
Platform Variants
3.1. Mailchimp
• Feature/Setting: Automate "Customer Journey" → Configure trigger as "Add to Audience", schedule drip intervals.
3.2. HubSpot
• Feature/Setting: Workflow automator → Set trigger based on list enrollment, automate email series.
3.3. ActiveCampaign
• Feature/Setting: Automation builder → Use "Subscribes to List" or "Tag Added" trigger, automate emails/SMS.
3.4. Klaviyo
• Feature/Setting: Flow automator → Event-triggered flows for product-specific drip campaigns.
3.5. SendGrid
• Feature/Setting: Marketing Campaigns API → Automate email delivery via contact list update.
3.6. Salesforce Marketing Cloud
• Feature/Setting: Journey Builder → Automated drip journey with audience segmentation and touchpoints.
3.7. Twilio
• Feature/Setting: Programmable Messaging API → Schedule and automate SMS drip for cold leads.
3.8. Zoho Campaigns
• Feature/Setting: Workflow Automation → Triggered drip series based on signup or inactivity.
3.9. Constant Contact
• Feature/Setting: Automated Email Series → Initiate sequence via new contact entry.
3.10. Drip
• Feature/Setting: Workflow automator → Design behavioral-triggered drip campaigns.
3.11. Autopilot
• Feature/Setting: Journey automation canvas → Set trigger as "list update" to automate drip flow.
3.12. Pipedrive
• Feature/Setting: Webbhooks + Campaigns → Automate communication follow-ups for leads.
3.13. Intercom
• Feature/Setting: Series automation → Target cold leads with automated, sequenced messages.
3.14. Campaign Monitor
• Feature/Setting: Automation builder → Engage cold segments with time or event-based triggers.
3.15. Marketo
• Feature/Setting: Smart Campaign → Audience filter and automatable messaging sequences.
3.16. Omnisend
• Feature/Setting: Workflow automator for leads → Trigger automatedly from contact stage.
3.17. Moosend
• Feature/Setting: Automation sequences → Trigger drips by list event or inactivity.
3.18. GetResponse
• Feature/Setting: Automation builder → Assign conditions, trigger automated campaigns.
3.19. Keap (Infusionsoft)
• Feature/Setting: Campaign builder, automated drip flows via contact triggers.
3.20. Eloqua
• Feature/Setting: Program Canvas → Automate nurturing path from lead import source.
3.21. MailerLite
• Feature/Setting: Automation workflows → Use "subscriber joins group" for drip trigger.
3.22. SharpSpring
• Feature/Setting: Automation workflows by lead score, automating follow-ups for cold connections.
3.23. Sendinblue
• Feature/Setting: Automation workflow → Configured to send drips after lead segment assignment.
3.24. WhatsApp Business API
• Feature/Setting: Template messaging → Automatically schedule outbound nurturing via chat.
Benefits
4.2. Automation reduces manual labor, increasing team productivity.
4.3. Automates segmentation, ensuring relevant content is delivered at optimal times.
4.4. Automatedly tracks responses, feeding hot prospects into sales hands-free.
4.5. Improves conversion rates by nurturing leads until sales-readiness, all automated.