Marketing & Business Development AutomationsPurpose
1.2. Distribute collected reviews on websites, Google, social channels, and sales presentations.
1.3. Automate compliance filtering and block inappropriate language or topics.
1.4. Alert staff to negative reviews and enable fast follow-up.
1.5. Centralize metrics on review frequency, sentiment, and channels for reporting.
Trigger Conditions
2.2. Customer delivery confirmation scanned or status updated.
2.3. Predefined interval elapsed since last purchase/contact.
2.4. Manual staff trigger via CRM or support ticket closure.
2.5. Receipt of new review on any integrated platform/webform.
Platform Variants
• Feature: Messaging API; set SMS template for review solicitations with dynamic customer name/product fields.
3.2. SendGrid
• Feature: Dynamic Templates API; automate review request emails with merge fields for order details.
3.3. Google My Business API
• Feature: Reviews API endpoint; fetch and publish new GMB reviews, automate response posting.
3.4. Trustpilot
• Feature: Invitation API; schedule post-sale review invites, insert user and purchase data.
3.5. Yotpo
• Feature: Review Request API; trigger review flows for buyers and auto-publish on product pages.
3.6. Facebook Graph API
• Feature: Ratings/Reviews API; retrieve page reviews, cross-post or embed on website.
3.7. Zapier Webhooks
• Feature: Webhooks; catch review data, send to downstream tools like Slack/Salesforce.
3.8. Shopify
• Feature: Order update webhook; start review request flow on fulfillment event.
3.9. Magento
• Feature: REST API; poll orders, trigger email/SMS review request after delivery confirmation.
3.10. HubSpot
• Feature: Workflow Automation; send review request email upon deal stage ‘Closed Won’.
3.11. Salesforce
• Feature: Process Builder; auto-send review requests post-support case closure.
3.12. Typeform
• Feature: Responses API; collect and forward review form data to publication endpoints.
3.13. Slack
• Feature: Incoming Webhooks; post new reviews to ops/management channels.
3.14. Intercom
• Feature: Event-triggered messages; message customers post-interaction for feedback.
3.15. Zendesk
• Feature: Triggers/Automations; send review invite link when ticket marked ‘solved’.
3.16. Mailgun
• Feature: API Send Email; personalized review requests with tracking links.
3.17. AirTable
• Feature: Automations; capture reviews to a central base for filtering or metrics.
3.18. Monday.com
• Feature: Automations; new purchase added starts review solicitation workflow.
3.19. JotForm
• Feature: Webhook integration; submit reviews via form, auto-publish to selected channels.
3.20. Google Sheets
• Feature: Apps Script; auto-log reviews, parse data, and export to PDF for reporting.
3.21. WordPress
• Feature: REST API; auto-publish verified reviews to product or testimonial section.
3.22. Instagram Graph API
• Feature: Comments endpoint; repost positive review content as Stories or posts.
Benefits
4.2. Reduces manual outreach work for staff.
4.3. Improves customer communication and retention.
4.4. Spotlights positive feedback to increase wholesale buyer trust.
4.5. Enables fast management response to negative reviews, limiting reputational risk.
4.6. Supports compliance and consistent review moderation.
4.7. Consolidates metrics for leadership and sales decision-making.