Tracking and reporting of ad campaign performance

Purpose

1. Automate real-time tracking, aggregation, and reporting of ad campaign KPIs across multiple advertising platforms for a balloon ride tour agency.

2. Automates data collection, streamlines cross-channel analysis, and updates performance dashboards to enhance marketing ROI optimization.

3. Enables automated detection of trends, automated alerts for budget over/under-spend, and automated adjustments to bids or creatives as needed.

4. Provides a centralized, automated reporting solution that consolidates metrics for stakeholders, eliminating manual spreadsheet work.

5. Automates generation of campaign performance insights and exports automated reports for management or partners.

Trigger Conditions

1. New daily data availability via advertising platform APIs.

2. Scheduled time-based intervals (e.g., every hour, daily at midnight).

3. Manual trigger by authorized staff for on-demand reports.

4. Campaign spend or conversion thresholds reached.

5. Detection of significant metric change (CTR, spend, leads).

Platform Variants

1. Google Ads

• Feature/Setting: Google Ads API — automate retrieval of campaigns, ad groups, and metrics (impressions, clicks, conversions).
  
• Sample Config: Set up API client, schedule data pull with `searchStream` for metrics.
  

2. Facebook Ads

• Feature/Setting: Graph API — automate campaign performance export and audience insights.
  
• Sample Config: Automate `/adaccounts/{ad_account_id}/insights`, filter by campaign/date.
  

3. Microsoft Advertising

• Feature/Setting: Bing Ads API — automate report requests for specific balloon ride campaigns.
  
• Sample Config: Schedule ReportRequest for desired metrics.
  

4. LinkedIn Ads

• Feature/Setting: LinkedIn Marketing API — automate account and campaign analytics fetch.
  
• Sample Config: Use `/adAnalyticsV2`, automate data extraction and parsing.
  

5. Twitter Ads

• Feature/Setting: Twitter Ads API — automate querying ad performance campaign endpoints.
  
• Sample Config: Get metrics with `/stats/accounts/:account_id`.
  

6. Instagram Ads

• Feature/Setting: Via Facebook’s Graph API, automate collection of Instagram ad stats.
  
• Sample Config: Filter insights by `placement=instagram`.
  

7. Pinterest Ads

• Feature/Setting: Pinterest Marketing API — automate pulling of ad group and campaign stats.
  
• Sample Config: Enable `GET /ad_accounts/{ad_account_id}/reports/analytics`.
  

8. TikTok Ads

• Feature/Setting: TikTok Ads API — automate downloading campaign reports and KPIs.
  
• Sample Config: Use `/reports/ad/get/` for daily metrics.
  

9. Snapchat Ads

• Feature/Setting: Snapchat Marketing API — automate performance insight exports.
  
• Sample Config: Schedule `/adaccounts/{id}/stats`.
  

10. HubSpot Ads

• Feature/Setting: HubSpot Ads API — automate campaign and lead tracking stats.
  
• Sample Config: Integrate `/reports/v2/ads` for aggregated metrics.
  

11. Salesforce Marketing Cloud

• Feature/Setting: REST API — automate campaign analytics downloads.
  
• Sample Config: Set up automated `GET /data/v1/campaigns/{id}/stats`.
  

12. ActiveCampaign

• Feature/Setting: Reporting API — automate extraction of campaign automation results.
  
• Sample Config: Query `/api/3/reports`.
  

13. Marketo

• Feature/Setting: REST API — automate pulling of lead and ad performance analytics.
  
• Sample Config: Automate with `GET /rest/v1/leads/activity.json`.
  

14. Zoho CRM

• Feature/Setting: Zoho Campaigns API — automate fetching of ad engagement metrics.
  
• Sample Config: Call `/campaigns/{campaign_id}/report`.
  

15. Google Analytics 4

• Feature/Setting: GA4 Data API — automate retrieval of campaign UTM performance.
  
• Sample Config: Pull event and conversion metrics, filter by source/medium.
  

16. Looker Studio

• Feature/Setting: Automated Data Connectors — automate visual dashboard updates from ad platforms.
  
• Sample Config: Connect to data sources, schedule refreshes.
  

17. Supermetrics

• Feature/Setting: Supermetrics API — automate multi-platform marketing data aggregation.
  
• Sample Config: Configure connectors for scheduled report pulls.
  

18. Klipfolio

• Feature/Setting: Data Source Connectors — automate visual reporting from ad networks.
  
• Sample Config: Schedule data pulls via connectors.
  

19. Data Studio

• Feature/Setting: Data Sources — automate KPI dashboards and scheduling of export reports.
  
• Sample Config: Connect and enable scheduled updates.
  

20. Power BI

• Feature/Setting: Web/API data connectors — automate imports of campaign data and visualizations.
  
• Sample Config: Set refresh intervals for ad account APIs.
  

21. Tableau

• Feature/Setting: Tableau Web Data Connector — automate ingestion of live ad campaign data.
  
• Sample Config: Develop and schedule connector with campaign endpoints.
  

22. Datorama

• Feature/Setting: API Connectors — automate omnichannel reporting for ad spend and ROI.
  
• Sample Config: Map data flows from each ad platform.
  

23. Mailchimp

• Feature/Setting: Reports API — automate exporting of campaign click and open rates for ad emails.
  
• Sample Config: Trigger `/reports/{campaign_id}` after campaigns.
  

24. SEMrush

• Feature/Setting: Projects & Analytics API — automate PPC data exports and competitor benchmarking.
  
• Sample Config: Schedule `/analytics/v1` calls for tracking.
  

25. Monday.com

• Feature/Setting: Integrations — automate embedding ad performance fields into dashboards.
  
• Sample Config: Use integration recipes for chart views.
  

Benefits

1. Automates repetitive campaign reporting tasks, saving valuable time for marketing staff.

2. Enables always-on tracking and rapid identification of successful/underperforming channels.

3. Provides reliable, real-time data with less human error and greater accuracy.

4. Supports automated decision-making through up-to-date KPI dashboards.

5. Automated workflows enable scaling operations and reporting volume without extra headcount.

6. Automates multi-platform data consolidation for a single source of truth.

7. Facilitates automated alerts and proactive responses to campaign fluctuations, maintaining ROI.