Drip marketing campaigns for new subscribers

Purpose

1.1. Automate sequential and personalized marketing messages (emails, SMS, push notifications) sent to new subscribers based on predefined intervals and triggers.
1.2. Automates lead nurturing, onboarding, product education, and promotional offers to drive conversions for e-commerce solutions.
1.3. Ensures consistent, automated communication for upselling, cross-selling, and brand engagement.
1.4. Automates customer segmentation for targeted content delivery, increasing open rates and engagement.

Trigger Conditions

2.1. Automatedly triggered when a new user subscribes via website, landing page, or app opt-in.
2.2. Automated triggers: email/form signup, first purchase, account creation, or abandoned cart event.
2.3. Automating triggers based on user interests, campaign source, UTM parameters, or demographic data.

Platform Variants

3.1. Mailchimp
• Feature/Setting: Automate ‘Customer Journey’ tool; Use "Add Starting Point: Signs up to Audience".
3.2. Klaviyo
• Feature/Setting: Automates with “Flows”; Configure "List Trigger: Subscribed to List".
3.3. ActiveCampaign
• Feature/Setting: Workflow automation; "Start Trigger: Subscribes to List".
3.4. SendinBlue (Brevo)
• Feature/Setting: Automated Campaigns; Configure “When contact is added to list” scenario.
3.5. HubSpot
• Feature/Setting: Automate with “Workflows”; Trigger: “Contact property changes to New Subscriber”.
3.6. Drip
• Feature/Setting: Automation Rules; "Performed Action: Subscribed to Email List".
3.7. Omnisend
• Feature/Setting: Automate with “Automation Workflow”; Trigger: "Signup Form: Subscription".
3.8. ConvertKit
• Feature/Setting: Automator for “Visual Automations”; Trigger: “Joins a Form or Sequence”.
3.9. GetResponse
• Feature/Setting: Automation Builder; Start: “Subscribed via Any Method”.
3.10. Constant Contact
• Feature/Setting: Automated Email Series; Setup “Contact Joins Email List”.
3.11. Moosend
• Feature/Setting: Automation Workflow; Configure “Trigger: When someone subscribes”.
3.12. Twilio SMS
• Feature/Setting: Automate with “Messaging Service Webhook”; Trigger: New signup sends SMS via API.
3.13. SendGrid
• Feature/Setting: Automate using “Marketing Campaigns API”; Use POST /contacts as trigger.
3.14. Salesforce Marketing Cloud
• Feature/Setting: Journey Builder automator; Trigger: Data Extension Entry Event.
3.15. SparkPost
• Feature/Setting: Automatable "Recipient List API" with automated “Event Webhook” on subscribe.
3.16. Campaign Monitor
• Feature/Setting: Automated Journeys; Trigger: “Subscriber joins a list”.
3.17. Eloqua
• Feature/Setting: Campaign Canvas automates new-contact entry.
3.18. Mailjet
• Feature/Setting: Automation Workflow; Set “Contact signed up to list” as trigger.
3.19. Marketo
• Feature/Setting: Smart Campaign automator; Use “Trigger: Added to List”.
3.20. Intercom
• Feature/Setting: Series Automation; “Event: New User Registered”.
3.21. Braze
• Feature/Setting: Canvas automates with "Entry Audience: New Subscribers".
3.22. Iterable
• Feature/Setting: Workflow Studio automates "User Subscribed Event" as trigger.
3.23. Shopify Flow
• Feature/Setting: Automatedly triggers flow with “Customer Created” event.

Benefits

4.1. Automates lead nurturing, ensuring prompt delivery of welcome and marketing messages.
4.2. Results in higher engagement and automates personalized marketing for e-commerce audiences.
4.3. Reduces manual tasks, saving time for marketing teams with robust automation.
4.4. Drives consistent conversions and automates A/B testing in outreach.
4.5. Automated analytics tracking optimizes campaign performance in real time.