Automated promotional email and SMS campaigns for new arrivals or events

**Purpose**

1.1. Notify prospective and existing customers instantly about new vehicle arrivals, exclusive events, or special offers, supporting customer retention and rapid conversion.
1.2. Drive footfall to showrooms by generating excitement around newly launched luxury models or VIP events.
1.3. Maintain ongoing engagement, brand awareness, and nurture relationships using timely, personalized content delivered via email and SMS.

**Trigger Conditions**

2.1. New inventory entry into the dealer management system (DMS).
2.2. Upcoming or scheduled brand event added to calendar.
2.3. Predefined schedule (e.g., weekly or monthly campaigns for seasonal sales).
2.4. Customer subscription to event notifications or model alerts.
2.5. Lead status changes to “hot” or “interested” in CRM.
2.6. Anniversary or customer loyalty milestones.

**Platform Variants**

3.1. Twilio SMS
- Feature/Setting: Programmable Messaging API; set up via trigger on new DMS entry, configure recipient phone, sender ID, message body.
- Sample: POST to /Messages with event-based template.
3.2. SendGrid
- Feature/Setting: Mail Send API; trigger on new inventory; create personalization parameters (e.g., model, event name).
- Sample: POST /mail/send with JSON body.
3.3. Mailchimp
- Feature/Setting: Campaigns API; automate campaign creation for tagged “new arrival” audience.
- Sample: POST /campaigns with segment settings.
3.4. Salesforce Marketing Cloud
- Feature/Setting: Triggered Sends; configure “brokered messages” using “Inventory_New” event.
- Sample: Trigger send with Event Definition Key.
3.5. HubSpot
- Feature/Setting: Workflows Automations; when custom property "Event Invite" is updated, send bulk email.
- Sample: Trigger via contact property change.
3.6. ActiveCampaign
- Feature/Setting: Automation workflows; entry trigger “Tag Added: Event.”
- Sample: Automated send with personalizations.
3.7. Klaviyo
- Feature/Setting: Flows; event-triggered dynamic SMS/email.
- Sample: New product-joined flow for luxury vehicle segment.
3.8. Zoho Campaigns
- Feature/Setting: Autoresponders; calendar event-based triggers.
- Sample: Trigger on “Event Added” webhook.
3.9. Braze
- Feature/Setting: Canvas; event-based messaging when new models are set live.
- Sample: API trigger on stock update.
3.10. Constant Contact
- Feature/Setting: Automated email series; list segment “Interested in Abarth.”
- Sample: Launch campaign on list update.
3.11. MoEngage
- Feature/Setting: Triggered Campaigns via Events API.
- Sample: Configure push/SMS/email on inventory update.
3.12. Iterable
- Feature/Setting: Workflow Studio; new arrival workflow via API event.
- Sample: Trigger journey on event from DMS.
3.13. Airship (Urban Airship)
- Feature/Setting: Automations; SMS upon event creation in external calendar.
- Sample: POST /automation_triggers with event info.
3.14. Emarsys
- Feature/Setting: Automation Center; “Product Catalog Updated” trigger.
- Sample: Trigger email campaign on new luxury model.
3.15. Listrak
- Feature/Setting: Email/SMS orchestration; event-triggered thread.
- Sample: Event API adds customer to campaign.
3.16. SharpSpring
- Feature/Setting: Automation workflows for “Trigger on Opportunity Stage Changed.”
- Sample: Email for stage “Interested in New Launch.”
3.17. Campaign Monitor
- Feature/Setting: Transactional API; send instant mail on event trigger.
- Sample: API POST with “event_type = new_arrival.”
3.18. Pardot (Marketing Cloud Account Engagement)
- Feature/Setting: Engagement Studio; lead scoring triggers new model email.
- Sample: Rule for “Product Interest Increased.”
3.19. Omnisend
- Feature/Setting: Automated workflows for segment "Luxury Car Prospects."
- Sample: Triggered on DMS update webhook.
3.20. SMSBump (for Shopify)
- Feature/Setting: Automate SMS on new product/tag; set up via webhook input.
- Sample: Trigger on “Product Published.”
3.21. Pipedrive
- Feature/Setting: Workflow Automation; trigger on deal added with “VIP Event” tag.
- Sample: Auto-send email/SMS to deal contacts.

**Benefits**

4.1. Accelerates outreach, reducing manual effort and lead response delay.
4.2. Personalized, timely communication drives engagement and conversion.
4.3. Ensures all leads and loyal customers are informed on high-value events and launches.
4.4. Enhances brand positioning as technologically advanced and customer-focused.
4.5. Enables ongoing campaign performance tracking and iterative improvement.