Retargeting workflows for website visitors

**Purpose:**

1.1. Automate retargeting to re-engage website visitors interested in luxury Abarth models, using real-time behavioral signals for precision marketing.
1.2. Drive dealership visits, test drive bookings, and conversions through personalized multi-channel campaigns.
1.3. Collect data on visitor interests to nurture leads through relevant, timely reminders and offers.

**Trigger Conditions:**

2.1. Visitor browses Abarth-specific inventory or high-value pages.
2.2. Cart abandonment or abandoned lead form submission.
2.3. Previous engagement without conversion within a set period (24h, 7 days, etc.).
2.4. High engagement (multiple vehicle views, configurator use) without contact initiation.

**Platform Variants:**

3.1. Salesforce Marketing Cloud
 • Feature/Setting: Journey Builder; configure entry event web pixel, define action for “Visited Abarth Model Page.”
3.2. Facebook Ads Manager
 • Feature/Setting: Custom Audiences via Meta Pixel; set auto-sync for “past 30 day visitors.”
3.3. Google Ads
 • Feature/Setting: Remarketing Lists; link GA4 segment with Google Ads audience.
3.4. Mailchimp
 • Feature/Setting: Website Retargeting Automation; connect website with Mailchimp Pixel, auto-send follow-up sequence.
3.5. HubSpot
 • Feature/Setting: Workflows; trigger email and SMS tasks on page visit event or form abandonment.
3.6. ActiveCampaign
 • Feature/Setting: Site Tracking & Automations; set tag “Abarth Interest,” send offer sequence.
3.7. Klaviyo
 • Feature/Setting: Flows; trigger abandoned browsing flow with product blocks for vehicles viewed.
3.8. Segment
 • Feature/Setting: Source tracking for web interactions, forward event to ad channels’ retargeting APIs.
3.9. Intercom
 • Feature/Setting: Visitor event triggers; send targeted chat or email post-visit.
3.10. Twilio SMS
 • Feature/Setting: Programmable Messaging; auto-send SMS on lead abandonment with dynamic vehicle info.
3.11. SendGrid
 • Feature/Setting: Marketing Campaign Automation; configure trigger on web event via API.
3.12. Drift
 • Feature/Setting: Playbook targeting; prompt “Ready for a test drive?” after site visit inactivity.
3.13. HubSpot Ads
 • Feature/Setting: Dynamic Ad Audiences; sync retargeting list with Meta Ads or LinkedIn.
3.14. Braze
 • Feature/Setting: Action-based messaging flow using Webhooks and event triggers.
3.15. Zapier
 • Feature/Setting: Trigger by new GA4 event; action: add to ad audience or trigger email.
3.16. LinkedIn Campaign Manager
 • Feature/Setting: Matched Audiences; sync from website visitor segment.
3.17. AdRoll
 • Feature/Setting: Audience Segmentation; real-time retargeting via pixel events.
3.18. Dynamics 365 Marketing
 • Feature/Setting: Customer Journey; trigger outreach based on web event.
3.19. Hotjar
 • Feature/Setting: Trigger survey or prompt for test drive on exit intent; send high-value leads downstream.
3.20. Pipedrive
 • Feature/Setting: Web Visitors Add-On; create deals or tasks for high-potential visits.

**Benefits:**

4.1. Maximizes ROI on traffic by automatically guiding qualified visitors to next steps.
4.2. Unifies audience data across CRM, ads, and email/SMS for targeted engagement.
4.3. Reduces manual chasing and improves efficiency of marketing resources.
4.4. Enables real-time, context-sensitive contact for higher luxury vehicle conversion rates.
4.5. Speeds up the sales funnel for high-involvement luxury car purchases and enhances customer experience.