Automatic update of website banners for featured aircraft

Purpose

1.1. Ensure the aircraft dealer’s website always highlights current featured aircraft, capturing buyer attention and driving lead conversion.
1.2. Synchronize banner content with live inventory, promotions, and high-margin assets, maintaining relevancy and competitive marketing.
1.3. Eliminate manual web content updates, reducing errors, and enabling real-time marketing agility for sales and brokerage campaigns.
1.4. Link CRM and inventory systems with web presence to align digital communication with sales strategy.

Trigger Conditions

2.1. Inventory management system marks an aircraft as “Featured.”
2.2. Marketing team schedules or approves a new promotional campaign.
2.3. API/webhook notification from CRM or aircraft database signals a status change.
2.4. Pre-defined time intervals for daily or hourly content refreshes.
2.5. Upload or modification of media assets (images, banners) in shared repository or DAM.

Platform Variants

3.1. WordPress (REST API)
• Feature/Setting: "Update Post" endpoint — PATCH /wp-json/wp/v2/posts/{id}; Sample: Update banner custom field.
3.2. Webflow (CMS API)
• Feature/Setting: PATCH /collections/{collection_id}/items/{item_id}; Sample: Send new banner image URL and headline.
3.3. Drupal (JSON:API)
• Feature/Setting: PATCH /jsonapi/node/banner/{banner_uuid}; Sample: Replace image and CTA button.
3.4. Shopify (Admin API)
• Feature/Setting: PUT /admin/api/2023-01/themes/{theme_id}/assets.json; Sample: Sync homepage banner asset and metafields.
3.5. HubSpot CMS (Page API)
• Feature/Setting: PATCH /cms/v3/pages/site-pages/{pageId}; Sample: Modify featured block.
3.6. Squarespace (Developer Platform)
• Feature/Setting: Integrate with Content API — PATCH to update banner block in template.
3.7. Wix (Site API)
• Feature/Setting: PATCH /v2/sites/{siteId}/pages/{pageId}; Sample: Replace banner image/link from inventory feed.
3.8. Joomla (API)
• Feature/Setting: Custom extension to interface with article banner fields.
3.9. Salesforce Experience Cloud (REST API)
• Feature/Setting: PATCH /services/data/vXX.X/sobjects/CMS_Content/{id}; Sample: Set featured asset.
3.10. Kentico (Content Management API)
• Feature/Setting: PUT /rest/content/{nodeGuid}; Sample: Post new aircraft visuals and copy.
3.11. Magento (Content API)
• Feature/Setting: PUT /V1/cmsBlock/{blockId}; Sample: Update HTML banner code.
3.12. Contentful (Content Management API)
• Feature/Setting: PUT /spaces/{space_id}/environments/{env_id}/entries/{entry_id}; Sample: Banner entry publish.
3.13. Adobe Experience Manager (Assets API)
• Feature/Setting: PATCH /api/assets/{contentPath}; Sample: Overwrite banner image and schedule publish.
3.14. Sitecore (Item Service API)
• Feature/Setting: PATCH /sitecore/api/ssc/item/{itemId}; Sample: Change media in "Featured Aircraft" component.
3.15. Strapi (REST API)
• Feature/Setting: PUT /content-manager/collection-types/api::banner.banner/{id}; Replace title/media fields.
3.16. Prismic (Custom API)
• Feature/Setting: POST to update “Featured” slice; send new aircraft JSON.
3.17. Ghost CMS (Admin API)
• Feature/Setting: PUT /ghost/api/v3/admin/pages/{id}; Sample: Upload latest inventory as banner content.
3.18. Duda (API)
• Feature/Setting: PATCH /api/sites/multiscreen/{site_name}/pages/{page}/widgets/{widget}; Banner sync.
3.19. Bubble (API Workflow)
• Feature/Setting: Schedule API workflow to modify banner dynamic value; update banner group fields.
3.20. Netlify (Build Hooks)
• Feature/Setting: POST to configured build hook; trigger deploy after banner JSON updates in repo.
3.21. Zapier Webhooks
• Feature/Setting: POST webhook; relay inventory change to website CMS API endpoint.
3.22. Google Firebase (Cloud Functions)
• Feature/Setting: Trigger HTTPS Cloud Function to PATCH banner document in Firestore and push to hosted frontend.

Benefits

4.1. Instantly reflects latest featured inventory, eliminating outdated offers from web presence.
4.2. Increases lead capture via dynamic CTAs aligned with live sales priority.
4.3. Reduces manual web admin workload, ensuring marketing stays consistent and error free.
4.4. Supports omnichannel consistency—matching featured aircraft across email, social media, and web.
4.5. Enables automated scheduling of time-limited campaigns and promotional banners.
4.6. Empowers the sales team with real-time visual representation of top listings.
4.7. Improves user engagement by keeping visual content new and relevant.