Social media post scheduling and analytics integration

Purpose

1.1. Automate planning, creation, scheduling, and publication of promotional and informational content for aircraft listings, brokerage events, and corporate news across major social channels.
1.2. Integrate analytics capture to track audience engagement, lead generation, and campaign performance, supporting data-driven marketing strategy for aircraft sales.
1.3. Secure centralized orchestration of posts to ensure consistent brand messaging and compliance with aviation sector advertising guidelines.
1.4. Enable timely responses and republishing based on analytics insights for increased market reach and rapid lead follow-up.

Trigger Conditions

2.1. New aircraft listing entry in CRM or inventory system.
2.2. Scheduled marketing event, brokerage presentation, or open house date.
2.3. Approval of marketing assets (text, images, video) by the communications team.
2.4. Pre-set publishing calendar date/time or industry news update requiring commentary.

Platform Variants

3.1. Facebook (Meta)
• Feature/Setting: Graph API `/me/feed` endpoint for scheduling posts with attached media; post insights via `/insights` for analytics retrieval.

3.2. Instagram
• Feature/Setting: Instagram Graph API `/media` creation and `/media_publish`, schedule via publish_times; get engagement analytics via `/insights`.

3.3. LinkedIn
• Feature/Setting: Share API `/ugcPosts` for company page post scheduling; analytics via `/organizationalEntityShareStatistics`.

3.4. Twitter (X)
• Feature/Setting: POST `/2/tweets` endpoint for scheduling posts, advanced via TweetDeck API; analytics via `/2/tweets/:id/metrics`.

3.5. YouTube
• Feature/Setting: YouTube Data API `videos.insert` with `publishAt` for scheduled video posts; analytics through YouTube Analytics API.

3.6. TikTok
• Feature/Setting: TikTok for Developers `/post/publish/` for scheduled uploads; retrieve insights via `/post/insights/`.

3.7. Buffer
• Feature/Setting: Buffer API `/updates/create` endpoint for multi-platform scheduling; `/analytics/link_clicks` for engagement.

3.8. Hootsuite
• Feature/Setting: `/messages` API for sending and scheduling updates; `/analytics` for post performance tracking.

3.9. Sprout Social
• Feature/Setting: Publishing API for scheduling posts; Pull account report data via Analytics API.

3.10. Zoho Social
• Feature/Setting: `/posts/create` for scheduled posts; `/analytics` for platform-level metrics.

3.11. HubSpot
• Feature/Setting: `/social/v1/schedule` for social campaign scheduling; post analytics via `/socialReports`.

3.12. Salesforce Marketing Cloud
• Feature/Setting: Social Studio API `/publish/post` for scheduling; `/metrics` for campaign analytics.

3.13. Sendible
• Feature/Setting: `/posts/send` endpoint for scheduled content; analytics via `/reports/get`.

3.14. SocialBee
• Feature/Setting: `/api/posts` for scheduling batch content; analytics via `/api/analytics`.

3.15. Later
• Feature/Setting: `/media/schedule` for planned Instagram and Facebook posts; insights via `/stats`.

3.16. Agorapulse
• Feature/Setting: `/scheduled_posts` endpoint for publishing; analytics from `/reports/overview`.

3.17. ContentCal
• Feature/Setting: `/posts/schedule` API for team collaboration on post timing; `/reports` for analytics synchronization.

3.18. Planable
• Feature/Setting: `/posts` endpoint for review and scheduling; `/analytics` for campaign metrics.

3.19. Crowdfire
• Feature/Setting: `/schedule_post` for cross-channel scheduling; analytics from `/fetch_analytics`.

3.20. Meltwater Engage
• Feature/Setting: `/scheduled_posts` for content delivery; post/campaign analytics via `/analytics`.

4. Benefits

4.1. Reduces manual workload in content coordination and ensures timely delivery.
4.2. Centralizes analytics for actionable market intelligence and rapid ROI measurement.
4.3. Enables dynamic adjustment of messaging on underperforming posts based on live data.
4.4. Facilitates compliance with industry regulations by maintaining controlled communication log.
4.5. Increases engagement consistency, accelerates lead response, and improves overall sales opportunity capture.