Marketing & Client CommunicationPurpose
1.2. Minimize sales rep manual outreach by automating delivery based on prospect criteria, activity, and inventory changes.
1.3. Integrate personalized content and multichannel delivery mechanisms for maximum engagement and visibility.
1.4. Capture responses and trigger automated lead nurturing actions.
Trigger Conditions
2.2. Updates to aircraft pricing or specifications.
2.3. Identification of prospects in CRM matching defined criteria (region, buyer type, budget, make/model interest).
2.4. User actions (website visit, content download, previous campaign engagement).
2.5. Scheduled marketing pushes tied to events or sales cycles.
Platform variants
3.1. Salesforce
• Feature/Setting: Process Builder workflow triggered by new Aircraft record; configure outbound messages to campaign contacts.
3.2. HubSpot
• Feature/Setting: List segmentation and workflow automation; configure “Send email” and “Trigger webhook” actions.
3.3. Mailchimp
• Feature/Setting: Audience tagging and campaign triggers; set automated email journeys based on tags and API insert events.
3.4. Marketo
• Feature/Setting: Smart Campaigns; use “Program API” for smart list entry and custom campaign triggers.
3.5. ActiveCampaign
• Feature/Setting: Automation builder with deal and contact triggers; configure specific trigger “Deal Added” for targeted sequence.
3.6. SendGrid
• Feature/Setting: Marketing Campaign API; transactional email automation on inventory update event.
3.7. Twilio SMS
• Feature/Setting: Programmable Messaging API for triggered bulk SMS send; configure to fire on CRM webhooks.
3.8. WhatsApp Business API
• Feature/Setting: Session message send by API, triggered by lead campaign workflow.
3.9. LinkedIn Campaign Manager
• Feature/Setting: Matched Audience API; trigger Sponsored InMail to qualifying prospects.
3.10. Facebook Ads
• Feature/Setting: Marketing API Custom Audience creation; trigger campaign on CRM event.
3.11. Google Ads
• Feature/Setting: Customer Match API; configure upload of segmented leads for remarketing ad deployment.
3.12. Zoho CRM
• Feature/Setting: Workflow automation, webhook outbound triggers; connect to email/SMS service on module update.
3.13. Pipedrive
• Feature/Setting: Workflow Automation; Configure “Deal enters stage” trigger for campaign API outbound call.
3.14. Intercom
• Feature/Setting: Smart Campaigns, Event trigger; configure Product Tour or Messenger campaign on user activity.
3.15. Slack
• Feature/Setting: Incoming Webhooks and Scheduled Messages; notify sales via channel on campaign send.
3.16. Microsoft Dynamics 365
• Feature/Setting: Power Automate workflow; create automated email sequence when Opportunity is created or updated.
3.17. Outreach.io
• Feature/Setting: Sequence API; trigger sequence enrollment via prospect list automation.
3.18. Constant Contact
• Feature/Setting: Email Automation triggers; start series on new contact segment or API event.
3.19. Typeform
• Feature/Setting: Webhook on submission; pipe qualified entries into campaign trigger workflow.
3.20. Calendly
• Feature/Setting: Webhook on booking; send post-meeting campaign to attendees via API action.
3.21. Google Sheets
• Feature/Setting: Scripted triggers on row insert; auto-launch email/SMS sends for new aircraft listings.
3.22. Klaviyo
• Feature/Setting: Flow Builder, event trigger from custom API call (i.e., inventory event).
3.23. AirTable
• Feature/Setting: Automations for new records; trigger campaign workflow on data add/update.
3.24. Zendesk Sell
• Feature/Setting: Smart Lists and workflow rules; set up outbound notification action per filter/event.
Benefits
4.2. Accelerates time-to-market for new aircraft listings.
4.3. Enables precise targeting and personalization, increasing lead quality.
4.4. Supports real-time multichannel outreach for higher engagement rates.
4.5. Centralizes analytics for campaign ROI optimization.