Webinars and virtual event invitations with automatic follow-up

Purpose

1.1. Automate invitations, reminders, and follow-ups for webinars and virtual events targeting aircraft buyers, sellers, and brokers.
1.2. Minimize manual communication, ensuring timely delivery of customized event notifications and follow-ups to increase attendance and lead conversion.
1.3. Capture registrant data, track engagement, and feed responses into CRM or sales pipeline for effective follow-up.

Trigger Conditions

2.1. New webinar or event created in calendar or scheduling software.
2.2. New registrant added via landing page or CRM form.
2.3. Scheduled reminder time reached (e.g., 24h, 1h before event).
2.4. Event attendance confirmed or not confirmed (post-event).
2.5. Manual trigger from sales/marketing team for high-priority prospects.

Platform Variants

3.1. Zoom
• API Endpoint: /meetings; Feature: Schedule webinar, fetch registrant list, send invitations.
3.2. Microsoft Teams
• Microsoft Graph /beta/onlineMeetings; Automate meeting creation and invitations.
3.3. GoToWebinar
• API: /organizers/{organizerKey}/webinars; Register, remind, and follow up attendees.
3.4. Cisco Webex
• API: /v1/meetings; Schedule, notify, and extract participant details.
3.5. Google Calendar
• API: /calendars/events; Auto-add webinars, send Google invites, trigger reminders.
3.6. Calendly
• API: /scheduled_events; Align registrations with event workflow and reminders.
3.7. Eventbrite
• API: /events/{event_id}/attendees; Monitor sign-ups, message attendees.
3.8. Mailchimp
• API: /automations; Send multi-step invitations and follow-ups, manage campaign status.
3.9. HubSpot
• Feature: Workflows; Auto-enroll contacts for invitations and reminders, update CRM.
3.10. Salesforce
• Flow Builder/API: Trigger email invites and follow-up tasks based on registrations.
3.11. ActiveCampaign
• Automation: Track registrations, send event sequences, score engagement.
3.12. Twilio
• Programmable Messaging API: SMS event invites and reminders, status checks.
3.13. SendGrid
• API: /mail/send; Personalized email campaigns for invitations and recaps.
3.14. Slack
• Incoming Webhooks: Internal event notices, alert sales on VIP registrations.
3.15. Google Sheets
• API: /spreadsheets; Capture and track all registrant, attendance, follow-up data.
3.16. Intercom
• API: /messages; Direct in-app or email invites to CRM-qualified leads.
3.17. Pipedrive
• Activities API: Assign follow-up calls/tasks based on attendance.
3.18. Zoho CRM
• Workflow Rules/API: Trigger email, SMS, or call tasks after event milestones.
3.19. Shopify (for integrated merchandise or info product sales)
• Admin API: Trigger special offers post-webinar for attendees.
3.20. Typeform
• Webhooks/API: New registrations trigger downstream event notifications.
3.21. LinkedIn Lead Gen Forms
• API: Capture leads from campaigns, trigger event invitations via CRM.
3.22. Outlook 365
• REST API: Send calendar invites, reminders, and follow-up.
3.23. Monday.com
• Automation: Populate boards with registrants, automate progress status.

Benefits

4.1. Increases webinar attendance through timely notifications and reminders.
4.2. Enhances engagement by segmenting invites and follow-ups according to lead status.
4.3. Reduces manual workload for sales and marketing, focusing on high-potential prospects.
4.4. Provides structured, auditable records of all communications and outcomes.
4.5. Integrates event performance data directly into CRM for future targeting and optimization.