Marketing & Client EngagementPurpose
1.2. Enable real-time website updates showcasing latest positive feedback for enhanced credibility and visitor conversion.
1.3. Reduce manual outreach, minimize testimonial publishing delays, and ensure up-to-date, relevant marketing content.
Trigger Conditions
2.2. Receipt of new review or testimonial posted online or submitted via email/form.
2.3. Scheduled intervals (e.g., weekly scan for new mentions/reviews on selected platforms).
2.4. Positive social engagement (likes/comments above threshold) on recent projects/posts.
Platform Variants
• Feature: Reviews endpoint; fetch new ratings/reviews on new project completion.
• Setting: OAuth authentication, locations.list, reviews.list configuration.
3.2. Facebook Graph API
• Feature: Get and subscribe to Page ratings and recommendations.
• Setting: /{page-id}/ratings; webhook for real-time updates.
3.3. Yelp Fusion API
• Feature: Reviews endpoint to pull business feedback.
• Setting: GET /businesses/{id}/reviews; api_key setup.
3.4. Trustpilot API
• Feature: Business unit review fetch.
• Setting: GET /v1/business-units/{id}/reviews, bearer token.
3.5. TripAdvisor Content API
• Feature: Get latest guest feedback.
• Setting: GET /api/partner/2.0/location/{location_id}/reviews.
3.6. LinkedIn Marketing API
• Feature: Read company page recommendations; process mentions.
• Setting: GET /organizationalEntityShareStatistics; access token.
3.7. Instagram Graph API
• Feature: Hashtag search, pull media mentioning business.
• Setting: GET /ig_hashtag_search, /media; manage_comments permission.
3.8. Twitter API v2
• Feature: Filter stream for business mentions, pull tweet text.
• Setting: filtered stream rule; GET /tweets/search/recent.
3.9. Slack Incoming Webhooks
• Feature: Automated notification to team when new testimonial arrives.
• Setting: Webhook URL, channel configuration.
3.10. Microsoft Outlook Graph API
• Feature: Parse testimonial submission emails.
• Setting: /me/messages; filter by subject or keyword.
3.11. Typeform API
• Feature: Integration with testimonial forms; auto-extract responses.
• Setting: GET /forms/{form_id}/responses, bearer token.
3.12. Jotform API
• Feature: Retrieve post-project feedback form entries.
• Setting: GET /user/forms; API key configuration.
3.13. WordPress REST API
• Feature: Programmatically update Testimonials or Reviews page.
• Setting: POST /wp/v2/posts or /testimonial; JWT or OAuth authentication.
3.14. Webflow CMS API
• Feature: Add, update or hide testimonials collection items.
• Setting: POST /collections/{collection_id}/items; access token.
3.15. Wix HTTP Functions
• Feature: Automate testimonial creation/update on site.
• Setting: POST /_functions/addTestimonial, authorization header.
3.16. Squarespace API
• Feature: Sync new testimonial block or update content.
• Setting: POST to Custom Code Block or /data/ endpoint.
3.17. Mailchimp API
• Feature: Trigger customer feedback campaigns post-delivery.
• Setting: POST /automations, /messages; API key.
3.18. SurveyMonkey API
• Feature: Collect & extract project feedback surveys.
• Setting: GET /surveys/{id}/responses/bulk; OAuth2.
3.19. Google Sheets API
• Feature: Central feedback log, update for website sync.
• Setting: AppendRows; Service Account credentials.
3.20. Zapier Webhooks
• Feature: Cross-platform trigger aggregation, secondary automation bridge.
• Setting: Custom Webhooks URL, auto-forward payloads.
3.21. HubSpot API
• Feature: Pull customer feedback notes, automate CRM-website push.
• Setting: GET /crm/v3/objects/notes; API key or OAuth credentials.
3.22. Salesforce API
• Feature: Obtain client feedback records post-project.
• Setting: GET /services/data/vXX.X/sobjects/Contact/ or custom object.
Benefits
4.2. Consistent, multi-source social proof; improved lead trust and inquiry rates.
4.3. Streamlined data flow, minimal manual intervention, reduced oversight risk.
4.4. Enhanced team awareness of client sentiment; enables rapid service improvement.
4.5. Automated compliance filtering for negative/irrelevant content before display.