Marketing, Communication, and Retention Automations1. Distribute timely community event announcements to patient lists to boost event attendance, maintain patient engagement, foster loyalty, and educate on holistic health.
2. Ensure consistent brand presence, drive awareness of new services/events, and automate multi-channel outreach to increase marketing efficiency.
3. Connect with diverse patient preferences through email, SMS, push notifications, print, and social platforms.
4. Enable segmentation for personalized invitations and optimize follow-up based on patient responses and interests.
**2. Trigger Conditions**
1. New event created in clinic’s calendar or booking software.
2. Manual trigger by staff uploading event details in CRM or marketing tool.
3. Update/change in event data requiring announcement refresh.
4. Specific patient cohort meets event criteria (e.g., new patients, specific age group).
**3. Platform Variants**
1. Twilio SMS
- Configuration: Trigger by webhook on new event; send SMS to patient segment with event URL and RSVP link.
2. SendGrid
- Configuration: Connect to mailing list; create dynamic event email template with RSVP/page links; schedule send via API.
3. Mailchimp
- Configuration: Trigger automation flow with new event; auto-segment list; dispatch campaign to matching patients.
4. ActiveCampaign
- Configuration: Trigger when event tag added to contact; send outreach email/SMS sequence.
5. HubSpot
- Configuration: Event announcement triggers email workflow; customize according to patient lifecycle stage.
6. Zapier
- Configuration: Trigger multi-channel sequence (email, SMS, Slack) on event details entry in clinic’s management tool.
7. Salesforce
- Configuration: Event registration triggers journey; distribute multi-channel announcements.
8. Google Calendar
- Configuration: Watch calendar for new events; notify patients through email automation sequence.
9. Facebook Messenger
- Configuration: Send event notifications to opted-in patients using messenger bots.
10. WhatsApp Business
- Configuration: Broadcast event message to patient group when new event posted.
11. Slack
- Configuration: Post event announcement to internal or public channel when new event is scheduled.
12. Microsoft Teams
- Configuration: Deliver event notifications to team or patient community channel.
13. Eventbrite
- Configuration: Auto-send invites to patient emails upon event ticket publication.
14. Canva
- Configuration: Generate branded event flyers and auto-send via email integration.
15. Trello
- Configuration: New event card triggers alert to assigned patient group.
16. SurveyMonkey
- Configuration: Send feedback form after event invite dissemination.
17. Shopify
- Configuration: Notify registered patients about acupuncture community events via email automation.
18. Yext
- Configuration: Push event details to local web listings; synchronize update notifications.
19. Constant Contact
- Configuration: Event flyer emails auto-generated and scheduled for patient audience.
20. ClickSend
- Configuration: Distribute MMS event flyers/QR codes to patient list upon scheduling.
21. Google Sheets
- Configuration: New row with event details triggers distribution of notifications to email/SMS providers.
22. AirTable
- Configuration: Entering event data launches multi-channel patient campaign.
23. Discord
- Configuration: Post event announcements in patient or interest group servers.
**4. Benefits**
1. Reduces manual communication workload and ensures timely patient notifications.
2. Enhances event participation with accurate, segmented, and personalized outreach.
3. Increases patient retention and satisfaction through consistent engagement.
4. Enables performance tracking via delivered, opened, and RSVP responses analytics.