Reactivation offers for previous patients

Purpose of Reactivation Offers for Previous Patients

1. Re-engage lapsed acupuncture patients with time-based, personalized offers

2. Increase patient return rates and loyalty by nurturing past relationships

3. Drive repeat bookings and revenue through targeted, automated outreach

4. Offer relevant, motivating incentives tailored to patient interests and treatment history

5. Streamline communication workflows, reducing manual marketing tasks

Trigger Conditions

1. Patient absence for X days since last appointment (e.g., 90 days)

2. Appointment status marked as “Completed” with no subsequent bookings

3. CRM entry flagged as “inactive” or “lost”

4. Specific follow-up period chosen by clinic (e.g., quarterly campaigns)

5. Manual or system-based tag update in practice management software

Platform Variants

1. Twilio (Programmable Messaging API)

 • Feature: Automated SMS for reactivation; configure outbound message workflow targeting inactive numbers

2. SendGrid (Marketing Campaigns API)

 • Feature: Re-engagement email campaign; set up audience group based on last activity date

3. Mailchimp (Automations > Customer Journey Builder)

 • Feature: Automated “win-back” email sequence; set entry rule for last appointment >90 days ago

4. HubSpot (Workflows > Marketing Automation)

 • Feature: Reactivation workflow; trigger email, SMS, or task when contact property matches inactive criteria

5. Salesforce (Process Builder or Flow)

 • Feature: Reactivation process; automate task/email/SMS on patient lead status “Dormant”

6. ActiveCampaign (Automations)

 • Feature: Time-based customer segment; send offer when user enters reactivation segment

7. Zoho CRM (Workflow Rules)

 • Feature: Set rule for “Last Visit Date + 90d = today”; launch email/SMS sequence

8. Keap (Campaign Builder)

 • Feature: Tag-based triggers send Reactivation Email/SMS to “Lost” segment

9. Constant Contact (Email Automation)

 • Feature: List segmentation by inactivity; send targeted offer emails

10. Klaviyo (Flows)

 • Feature: Automated reactivation sequence; use event trigger “last purchase >X days ago”

11. Google Calendar (API Push Notification)

 • Feature: Scan patient calendars; issue outbound reminders for missed follow-ups

12. Zapier (Scheduled Workflows)

 • Feature: Multi-app sequence to segment, notify, and send offers via synchronized channels

13. Pipedrive (Automations)

 • Feature: Activity-based nurture; send personalized message from “Deal Lost” stage

14. GHL (GoHighLevel, Triggers + Campaigns)

 • Feature: Create reactivation trigger based on contact inactivity; push SMS/email offer

15. Acuity Scheduling (API Webhooks)

 • Feature: Trigger after period of no rescheduling; send bundled offer via connected communications

16. DocuSign (eSignature API)

 • Feature: Automate “return for discounted session” form to dormant patients

17. WhatsApp Business API

 • Feature: Automated message on WhatsApp to inactive contact group; offer direct booking link

18. Facebook Messenger API

 • Feature: Send Messenger offer blast using tagged “lapsed” audience

19. Intercom (Outbound Campaigns)

 • Feature: In-app and email auto-messages triggered by inactivity rule

20. Slack (Incoming Webhooks)

 • Feature: Notify internal team channel when reactivation offer dispatched to patient

Benefits

1. Boosts clinic revenue by reviving inactive patient segments

2. Reduces no-show gaps and appointment downtime

3. Enhances patient loyalty through personalized, timely communication

4. Minimizes manual outreach; increases staff efficiency

5. Data-driven approach improves segmentation and targeting accuracy