Social media post scheduling and content recycling

Purpose

1.1. Automate the scheduling and recycling of social media content to maintain an active online presence for acupuncture clinics.
1.2. Reduce manual effort and ensure consistent posting across multiple channels.
1.3. Reuse evergreen posts, seasonal offers, wellness tips, testimonials, and educational content for improved reach.
1.4. Enhance patient engagement by maintaining steady communication and promotional storytelling.

Trigger Conditions

2.1. New content piece added to content management sheet/database.
2.2. Pre-set date/time for publishing from editorial calendar.
2.3. Detection of underperforming posts for recycling.
2.4. Monthly/weekly campaign launches or special health awareness dates.

Platform Variants

3.1. Facebook Graph API
• Feature/Setting: 'Scheduled Posts' via /{page-id}/feed endpoint, set publish_time parameter.
3.2. Twitter API v2
• Feature/Setting: 'Tweet Scheduling' through tweet.create/POST with a future publish_time.
3.3. LinkedIn Marketing API
• Feature/Setting: 'Share on Schedule' via ugcPosts endpoint, use scheduledAt property.
3.4. Instagram Graph API
• Feature/Setting: Content Publishing, posts scheduled using /media_publish with future publish_time.
3.5. Buffer
• Feature/Setting: Use Buffer API to queue posts, configure for recycling by re-adding after last in queue.
3.6. Hootsuite
• Feature/Setting: Post scheduling using Hootsuite API, set recurrence options for looping content.
3.7. Sprout Social
• Feature/Setting: Automation Rules for post repetition and Smart Inbox triggers for recycling.
3.8. Zoho Social
• Feature/Setting: Schedule posts via API, setup SmartQ for optimal timing and requeue settings.
3.9. Later
• Feature/Setting: Media Library for evergreen content, auto-schedule and auto-repeat tools.
3.10. MeetEdgar
• Feature/Setting: Category-based post recycling, API to add posts to recurring schedule.
3.11. Agorapulse
• Feature/Setting: Bulk publish and queue features, set up repeat cycles for high-engagement content.
3.12. SocialBee
• Feature/Setting: Content category recycling, integration API for granular schedule configuration.
3.13. ContentCal (now Adobe Express Content Scheduler)
• Feature/Setting: Planning, scheduling via API, evergreen post repetition.
3.14. Publer
• Feature/Setting: Auto-schedule and recycling rules via Publer’s API endpoints.
3.15. Planable
• Feature/Setting: Multi-network post planning, recurring slots for re-sharing.
3.16. Sendible
• Feature/Setting: Compose Box API for scheduling, repeating posts, bulk import for recycling.
3.17. Loomly
• Feature/Setting: Automated scheduling, post recycling workflow in calendar API.
3.18. SmarterQueue
• Feature/Setting: Evergreen content loop with post schedule API hooks.
3.19. CoSchedule
• Feature/Setting: Social automation API, requeue option for best-performing posts.
3.20. HubSpot Social Tools
• Feature/Setting: Scheduled publishing via Social tool, workflow to automatically queue past posts.

Benefits

4.1. Maximized patient reach and engagement with consistent, timely interaction.
4.2. Enhanced clinic brand presence and authority in acupuncture and wellness.
4.3. Reduced manual workload, increasing marketing team efficiency.
4.4. Improved ROI as evergreen content continues to deliver value through recycling.
4.5. Analytics integration to refine content strategy based on recycled post performance.