New product announcements triggered by stock availability

Purpose

1.1. Instantly notify distributors, clients, or sales teams when new air conditioning systems become available in inventory.
1.2. Automate detailed product launches to keep partners up to date on offerings, driving early orders and engagement.
1.3. Ensure synchronized multi-channel marketing across email, SMS, web, and social to maximize reach upon stock arrival.
1.4. Eliminate manual announcement processes, preventing delays and inconsistent communication on product rollouts.

Trigger Conditions

2.1. New stock entry logged into ERP, inventory, or warehouse management systems matching specific product SKUs or categories.
2.2. Supplier updates or arrival confirmations in procurement systems for HVAC complete systems.
2.3. Pre-set thresholds (e.g., first appearance of new product, minimum quantity in stock, status change from backorder to available).
2.4. Scheduled product launch date/time reached and inventory status is “available.”

Platform Variants

3.1. Microsoft Dynamics 365
• Feature/Setting: Use Power Automate workflow with “When a record is updated in Inventory” trigger; configure to detect product addition.

3.2. Salesforce
• Feature/Setting: Configure Process Builder/Flow; trigger on Product2 or Inventory object updates matching new SKU.

3.3. SAP ERP
• Feature/Setting: IDoc ALE trigger on MMBE transaction (stock movement); direct to outbound integration or API.

3.4. Oracle NetSuite
• Feature/Setting: Saved Search notification; trigger when Inventory Item’s “Available” field increments and set action to API webhook.

3.5. Shopify
• Feature/Setting: Webhook “Inventory Level Update”; filter on new product tags and connect to outbound events.

3.6. WooCommerce
• Feature/Setting: REST API “Product” update trigger; filter for “Stock Status” changed to “In Stock.”

3.7. Twilio SMS
• Feature/Setting: SMS Notify API; send templated message to partner list with product/link on trigger.

3.8. SendGrid
• Feature/Setting: Transactional Email API; configure dynamic templates with product details for email blast.

3.9. Mailchimp
• Feature/Setting: Automated Campaign; use audience segmentation by product type and trigger via API.

3.10. Slack
• Feature/Setting: Incoming Webhook to relevant channel; message team or distributor group with announcement.

3.11. Microsoft Teams
• Feature/Setting: Connector for channel message; auto-post on “new product available” triggers.

3.12. HubSpot
• Feature/Setting: Workflow automation; use Inventory webhook to trigger marketing email and CRM timeline event.

3.13. Zoho CRM
• Feature/Setting: Workflow Rule; trigger on product inventory status change for email/in-app notification.

3.14. Google Sheets
• Feature/Setting: App Script on row insert/update; auto-generate email notices or webhooks.

3.15. Pipedrive
• Feature/Setting: Automation workflow; webhooks on inventory or custom field change.

3.16. Airtable
• Feature/Setting: Automation on table record update; send notification by email or web.

3.17. Webflow
• Feature/Setting: CMS Collection update trigger; auto-publish new system details to announcements page.

3.18. Facebook Ads
• Feature/Setting: Marketing API; launch dynamic ads from feed when new product available.

3.19. LinkedIn
• Feature/Setting: Marketing Campaign API; auto-create Sponsored Content on launch.

3.20. Instagram
• Feature/Setting: Content Publishing API; post product announcement image/text on update.

3.21. Intercom
• Feature/Setting: Event-triggered message to customers tagged for product updates.

3.22. Zendesk
• Feature/Setting: Macro or trigger to notify customer support about new products for proactive outreach.

3.23. Freshchat
• Feature/Setting: Triggered message sequence to interested contacts on launch.

3.24. Google Ads
• Feature/Setting: Ads API to start product-focused remarketing on new stock event.

3.25. Notion
• Feature/Setting: Automation on database entry; auto-update partner portals with new product details.

Benefits

4.1. Ensure real-time, consistent dissemination of product news, reducing time-to-market.
4.2. Engage sales, resellers, and customers on preferred channels, increasing order velocity and visibility.
4.3. Minimize manual effort, reducing risk of errors and freeing teams for higher-value activities.
4.4. Enable tailored communications for each segment, maximizing relevance and conversion impact.
4.5. Allow measurement and optimization of announcement reach and engagement across all channels.