Cross-promotions with partner businesses

Purpose

1.1. Drive mutual customer referrals and boost visibility by automating cross-promotion campaigns between the Andhra restaurant and strategic partners in the food and beverage sector.
1.2. Synchronize outreach, manage reciprocal offers, and automate sharing of promotional assets, loyalty incentives, and event announcements.
1.3. Capture, track, and analyze cross-promotion performance; identify high-performing partnerships for ongoing collaboration.

Trigger Conditions

2.1. New partnership agreement or MOU finalized and recorded.
2.2. Monthly/quarterly marketing calendar update.
2.3. Inbound API call from partner requesting a campaign.
2.4. Scheduled or recurring time-trigger (e.g., first day of each month).
2.5. Event-based trigger (e.g., successful co-hosted event, seasonal promotion cycle).

Platform Variants

3.1. Salesforce
• Feature: Workflow; Trigger: Signed partner agreement; Action: Auto-generate campaign and update CRM records.
3.2. HubSpot
• Feature: Sequences; Set trigger on contact list update from partner; Schedule outreach emails with promo details.
3.3. Twilio SMS
• Feature: Messaging API; Trigger: Campaign launch; Action: Send SMS offers to predefined contact group.
3.4. SendGrid
• Feature: Mailing List API; Trigger: New partnership; Action: Add partner’s customer emails & auto-send campaign.
3.5. Slack
• Feature: Incoming Webhooks; Notify staff with cross-promotion details as soon as collaboration is active.
3.6. Mailchimp
• Feature: Automation APIs; Trigger: Tag added for “Partner Promo”; Send scheduled email offer to segmented list.
3.7. Google Sheets
• Feature: Sheets API; Monitor rows tagged “Partner_x”; Trigger configuration for auto-pulling partner deal data.
3.8. Airtable
• Feature: Automations; Trigger when “Promotion Status” field flipped to "Go"; Push details to CRM & partner table.
3.9. Facebook Business Suite
• Feature: Scheduled Post API; Trigger: New cross-promo asset uploaded; Auto-schedule FB + Insta posts.
3.10. Instagram Graph API
• Feature: Content Publishing; Trigger: New content from partner; Schedule and publish co-branded stories.
3.11. WhatsApp Business API
• Feature: Template Messaging; Trigger: Campaign ready; Blast partner promotion to opt-in contacts.
3.12. Zapier
• Feature: Multi-step Zaps; Trigger: New partner spreadsheet entry; Chain: CRM update, email, and social alert.
3.13. Shopify
• Feature: Product Discount API; Trigger: Joint promo; Sync and activate co-branded discount codes on site.
3.14. WordPress
• Feature: REST API/Webhooks; Auto-publish cross-promotion posts; Notify partners with publish status.
3.15. Notion
• Feature: Automation via API & Integrations; Trigger: New “Partner Marketing” template; Notify campaign team.
3.16. Eventbrite
• Feature: Event Notification API; Trigger: Cross-partner event created; Auto-notify both audience segments.
3.17. Discord
• Feature: Webhooks; Alert group on cross-promotion launch or milestone.
3.18. Trello
• Feature: Automation Rules; Card created for new partnership; Board auto-updates for promo tracking.
3.19. Monday.com
• Feature: Custom Automation; Status “Partner Campaign Active”; Notify comms, sync campaign data.
3.20. Zoho CRM
• Feature: Blueprint/Workflow; Trigger: “Partner Stage = Active”; Assign tasks and auto-log promotions.
3.21. Google Ads
• Feature: API integration; Auto-schedule/adopt new partner creative for joint remarketing.
3.22. SurveyMonkey
• Feature: Send API; Survey triggered post-campaign to both partner and own customer lists.

Benefits

4.1. Eliminates manual coordination and redundant communications.
4.2. Achieves timely, synchronized marketing push across partners’ channels.
4.3. Granular platform-level tracking and analytics for each cross-promotion campaign.
4.4. Increases customer engagement and acquisition by leveraging each partner’s audience.
4.5. Scalable to manage multiple simultaneous partner campaigns with reduced overhead.