Event and festival campaign automation

Purpose

 1.1. Automate the full cycle of event and festival campaign management for Andhra restaurants.
 1.2. Trigger tailored offers, updates, and reminders via SMS, email, and social channels for festivals and special dates.
 1.3. Schedule and track multi-channel promotions, improve footfall, and increase pre-ordering for Andhra cuisine events.
 1.4. Capture guest preferences, RSVP responses, and campaign ROI for precise future targeting and retention.

Trigger Conditions

 2.1. Calendar-based triggers: specific Andhra and pan-Indian festival dates (e.g., Ugadi, Sankranti, Dasara).
 2.2. Pre-defined lead time: trigger campaigns X days before event/festival.
 2.3. Customer segment—target recurring or high-value patrons.
 2.4. Social media trends—mention of specific festivals or Andhra dishes.
 2.5. Custom triggers—new dish launches, guest chef events, or reservation milestones.

Platform Variants

 3.1. Twilio
  - Feature/Setting: Messaging API; configure SMS/WhatsApp workflow for campaign blasts (from verified sender ID).
  - Sample: Schedule SMS flow with template “Celebrate Ugadi at [Restaurant Name]…”

 3.2. SendGrid
  - Feature/Setting: Marketing Campaigns API; set up automated festival email sequences.
  - Sample: Trigger email for Sankranti with pre-designed Andhra cuisine creative.

 3.3. Mailchimp
  - Feature/Setting: Journey Builder; configure customer paths for RSVP, offer redemption, and reminder emails.
  - Sample: Start flow X days before Dasara, chain RSVP email, and final reminder.

 3.4. Slack
  - Feature/Setting: Incoming Webhooks; notify marketing team on RSVP progress and campaign stats.
  - Sample: Push real-time alert “X new RSVPs for Ugadi Night.”

 3.5. Facebook Graph API
  - Feature/Setting: Automated post publishing and event creation.
  - Sample: Auto-create event page and post festival menu teaser.

 3.6. Google Calendar API
  - Feature/Setting: Auto-sync internal event schedule, trigger invites to staff/customers.
  - Sample: “Add Sankranti brunch to patrons’ Google Calendar.”

 3.7. Zapier
  - Feature/Setting: Multi-app workflows; connect guest signups to email/SMS campaign automatically.
  - Sample: New RSVP triggers personalized offer via SMS and email.

 3.8. WhatsApp Business API
  - Feature/Setting: Pre-approved message templates for event invites, reminders, and confirmations.
  - Sample: “Reserve your spot for Dasara Feast via WhatsApp reply.”

 3.9. Bitly
  - Feature/Setting: Auto-generate shortened promo links for SMS and track engagement.
  - Sample: “Track RSVP link clicks for campaign reporting.”

 3.10. HubSpot
  - Feature/Setting: Marketing Hub workflows; connect contact segments to event promotions.
  - Sample: Send drip campaign to all Andhra cuisine lovers in CRM.

 3.11. Salesforce Marketing Cloud
  - Feature/Setting: Journey Builder; automate LTE/offer reminders based on behavior.
  - Sample: Trigger SMS to users who opened email but haven’t RSVP’d.

 3.12. Hootsuite
  - Feature/Setting: Social scheduling and monitoring; queue festival posts.
  - Sample: One-click push of Ugadi offers to Instagram, Facebook, and Twitter.

 3.13. Telegram Bot API
  - Feature/Setting: Auto-send updates or poll subscribers for event feedback.
  - Sample: “Quick poll: Will you attend Andhra New Year event?”

 3.14. ActiveCampaign
  - Feature/Setting: Automation Maps; segment and send personalized festival offers.
  - Sample: Tag interested contacts for event reminders and loyalty perks.

 3.15. Pushbullet
  - Feature/Setting: Push notifications; quick blast to internal ops team for prep alerts.
  - Sample: “2 hours left for Ugadi reservations to close.”

 3.16. Google Sheets API
  - Feature/Setting: Auto-update RSVP and guest management spreadsheets.
  - Sample: Log all new sign-ups for Andhra Cuisine Night.

 3.17. Eventbrite API
  - Feature/Setting: Sync external ticket sales/RSVPs; trigger campaign flows for buyers.
  - Sample: Issue email confirmations and reminders for every ticket holder.

 3.18. Intercom
  - Feature/Setting: In-app/out-of-app messaging for event update alerts.
  - Sample: Mobile push “Ready for Sankranti specials? Book now!”

 3.19. Google Forms API
  - Feature/Setting: Auto-generate feedback surveys post-event, trigger follow-up actions.
  - Sample: Send survey link to all festival attendees next day.

 3.20. Typeform
  - Feature/Setting: Customized event RSVP/form automation, integrate with email/SMS.
  - Sample: New RSVP triggers WhatsApp confirmation and Google Sheets entry.

Benefits

 4.1. Reduced manual work for every campaign run.
 4.2. Higher accuracy and relevance in guest targeting and message timing.
 4.3. Consistent multi-channel experience—email, SMS, app notification, social.
 4.4. Increased campaign ROI through precise audience segmentation and engagement tracking.
 4.5. Streamlined RSVPs, guest reminders, and feedback collection, maximising festival-driven business growth.