Integration of SMS/WhatsApp updates for new promotions

Purpose

1.1. Ensure immediate customer engagement using SMS/WhatsApp for real-time promotions, offers, events, and menu updates.
1.2. Maximize reach to both existing and prospective customers with personalized Andhra cuisine notifications.
1.3. Streamline marketing by automating multi-platform communication, reducing manual intervention.
1.4. Enable direct, targeted campaign delivery to improve footfall, loyalty, and awareness of new Andhra dishes or limited-time offers.

Trigger Conditions

2.1. New promotion or menu item added to the marketing system.
2.2. Scheduled festival or event campaign timeline initiates.
2.3. CRM event: customer opts in or subscribes for updates.
2.4. Customer segment identified for specific Andhra cuisine campaigns (VIP, regular, new).
2.5. Manual initiation by marketing manager for flash promotions.

Platform Variants

3.1. Twilio SMS
• Feature/Setting: Use "Messages API" — Configure webhook for trigger and destination numbers; sample config uses API endpoint `/Messages` with promo content.

3.2. Twilio WhatsApp
• Feature/Setting: "WhatsApp API" — Attach message template ID for Andhra promo; use endpoint for sending template-based messages.

3.3. MessageBird
• Feature/Setting: "Programmable Messaging API" — Register sender ID, configure flow to send SMS/WhatsApp using endpoint `/messages`.

3.4. Plivo
• Feature/Setting: "SMS API" — API key/secret setup; use REST endpoint `/Message/` posting text body with promo.

3.5. Nexmo/Vonage
• Feature/Setting: "SMS API" and "Messages API" for WhatsApp; configure API key, sender, and create promo content payload.

3.6. Kaleyra
• Feature/Setting: "SMS Gateway" — App key, sender details, marketing template upload via dashboard or API.

3.7. Karix/Bots
• Feature/Setting: "Messaging API" WhatsApp/SMS; specify campaign, recipient group, set up API schedule for promo delivery.

3.8. Sinch
• Feature/Setting: "SMS REST API" — Set up application and endpoint, trigger on new record insert for promotion.

3.9. Gupshup
• Feature/Setting: "SMS/WhatsApp Campaigns" — Upload template, configure trigger from CRM or event system.

3.10. Infobip
• Feature/Setting: "API for SMS/WhatsApp" — Configure flows, set scenario trigger for each new promotion.

3.11. Textlocal
• Feature/Setting: "SMS API" — API key, configure sender name, content, define group and schedule.

3.12. 360dialog
• Feature/Setting: "WhatsApp Business API" — Pre-approved promo template, trigger from menu update system.

3.13. WATI
• Feature/Setting: "WhatsApp Broadcast API" — Sync contacts, push promo message on event trigger.

3.14. Clickatell
• Feature/Setting: "SMS API"/"WhatsApp Business API" — API setup; configure promo route and segment targeting.

3.15. Sendinblue
• Feature/Setting: "SMS Campaigns" — Create bulk SMS, automate triggering via promo event using API.

3.16. MoEngage
• Feature/Setting: "SMS/WhatsApp Smart Trigger" — Link CRM event or menu addition for automated send-out.

3.17. Salesforce Marketing Cloud
• Feature/Setting: "Mobile Studio SMS/WhatsApp" — Trigger journeys for promo notifications to contact lists.

3.18. Freshchat
• Feature/Setting: "WhatsApp Broadcast API" — Template message creation, auto-trigger on campaign start.

3.19. Route Mobile
• Feature/Setting: "SMS Gateway API"/"WhatsApp API" — Sender profile setup, assign promo script for delivery.

3.20. Exotel
• Feature/Setting: "Transactional SMS API" — Register keywords, automate send from trigger event in marketing system.

Benefits

4.1. Real-time campaign outreach maximizes customer engagement for Andhra cuisine restaurant.
4.2. Automation eliminates manual errors, ensuring timely, consistent promotion delivery.
4.3. Multi-platform flexibility meets varied customer preferences across SMS and WhatsApp.
4.4. Personalized touch builds customer loyalty, increasing conversions and repeat visits.
4.5. Data-driven insights enable optimized targeting of different audience segments for future promotions.