Analysis and reporting of campaign performance

Purpose

1.1. Continuously collect, analyze, and synthesize marketing campaign data across email, social media, SMS, and web channels for the appliance parts wholesale sector.
1.2. Automate performance aggregation for campaign reach, customer engagement, conversion rates, and ROI tracking.
1.3. Generate actionable performance dashboards, highlight anomalies, and schedule executive summary reports to decision-makers.
1.4. Enable quick identification of underperforming channels, SKUs, or messaging for rapid marketing response and budget reallocation.

Trigger Conditions

2.1. Scheduled (daily, weekly, or monthly data pulls)
2.2. Upon campaign deployment completion
2.3. When new sales or engagement data is logged in CRM
2.4. When predefined thresholds (e.g., click-through rate, bounce rate, form fills) are reached

Platform Variants

3.1. Mailchimp
• Feature/Setting: Use Campaigns.list, Reports.get, and Audience.get API endpoints to pull send, open, click, and bounce metrics per campaign
3.2. HubSpot
• Feature/Setting: Use Email Events API and Marketing Email Analytics endpoint for engagement analytics and ROI data extraction
3.3. Google Analytics
• Feature/Setting: Reporting API v4 to retrieve session, source, conversion, and goal completion data filtered by campaign parameters
3.4. Facebook Marketing API
• Feature/Setting: Insights API for extracting ad impressions, clicks, conversions, and cost-per-result
3.5. Google Ads API
• Feature/Setting: Report Query Language (GAQL) queries for click, cost, and conversion events by ad group and campaign
3.6. Salesforce
• Feature/Setting: Use Reports and Dashboards REST API for campaign influence and closed-won metrics
3.7. Zoho CRM
• Feature/Setting: Campaigns API with getRecords to capture sent, opened, and responded leads
3.8. Klaviyo
• Feature/Setting: Campaigns v1 API for message delivery, open, and clicked analytics
3.9. SendGrid
• Feature/Setting: Stats API for daily, by-client, or aggregate performance of marketing emails by tag
3.10. LinkedIn Marketing Developer Platform
• Feature/Setting: Ad Analytics API for sponsored content impressions, clicks, and lead form data
3.11. Power BI
• Feature/Setting: REST API for dataset refresh and report export with campaign KPIs included
3.12. Tableau
• Feature/Setting: Tableau Server Client (TSC) Library for automated report publishing of campaign dashboards
3.13. SEMrush
• Feature/Setting: Projects and Analytics APIs for PPC, SEO, and competition-based campaign metrics
3.14. Hotjar
• Feature/Setting: API for heatmaps and on-page engagement event streaming
3.15. Google Data Studio
• Feature/Setting: Data sources API for automated campaign report refreshes and scheduled PDF delivery
3.16. Slack
• Feature/Setting: Incoming Webhooks for distribution of campaign summary notifications to marketing teams
3.17. ActiveCampaign
• Feature/Setting: Campaigns API for message engagement stats and segment-wise conversion rates
3.18. Monday.com
• Feature/Setting: Boards and Items API for logging campaign statuses and feedback loops
3.19. Microsoft Dynamics 365
• Feature/Setting: Marketing Insights endpoint for extracting campaign and lead performance
3.20. Trello
• Feature/Setting: Cards, Lists, and Webhooks API for tasking follow-ups based on campaign outcome analytics

Benefits

4.1. Always-on visibility into campaign ROI, gaps, and audience response, eliminating manual collation.
4.2. Faster, data-driven marketing decisions in wholesale appliance parts.
4.3. Actionable, role-based reports and alerts for campaign optimization and executive oversight.
4.4. Reduced time-to-insight through unified analytics across all channels.