Dynamic pricing and discount rule automations

Purpose

1. Optimize product pricing and discount structures dynamically for maximizing revenue, competitive positioning, and inventory turnover.

2. Automate rule-driven promotions based on real-time market conditions, customer segments, and seasonal demand patterns.

3. Swiftly update catalogue and communicate price adjustments to targeted customer groups through marketing channels including SMS, email, push, and social media.

4. Align pricing and discounts with supply chain fluctuations, inventory status, and competitor movements for wholesale appliance parts distribution.

Trigger Conditions

1. Inventory thresholds crossed (e.g., low stock or overstock).

2. Competitor pricing detected below a set margin.

3. Time-based events (e.g., end-of-month clearance, seasonal campaigns).

4. Customer group engagement (e.g., loyalty tier, inactivity, high-value client).

5. Supplier cost changes applied to SKU.

6. Website visitor behavior (cart abandonment, frequent views).

7. Promotion schedule activation (blackout dates, event-specific).

8. API event (inventory or pricing webhook).

Platform Variants

1. Shopify REST Admin API

• Feature/Setting: Use the `/admin/api/2023-04/price_rules.json` endpoint to create/update price rules per SKU.
• Sample: Automate price rule application when inventory drops below 10 units.

2. Magento Commerce API

• Feature/Setting: Use `POST /V1/salesRules` for rule creation; set conditions on attribute and time.
• Sample: Discount 10% if competitor price API is lower for 24 hours.

3. Salesforce Commerce Cloud OCAPI

• Feature/Setting: `POST /s/-/dw/data/v23_2/promotions` for dynamic discounts and triggered price books.
• Sample: Apply promotion to “Gold Tier” customers upon login.

4. WooCommerce REST API

• Feature/Setting: PATCH `/wp-json/wc/v3/products/id` to update regular/sale price programmatically.
• Sample: Discount by 5% when abandoned carts > 50.

5. SAP Commerce Cloud (Hybris)

• Feature/Setting: ImpEx scripts/API for dynamic price lists or personalized promotions.
• Sample: Update pricing matrix on supplier cost event.

6. Oracle NetSuite SuiteScript

• Feature/Setting: SuiteScript 2.0 scheduled script to recalculate item pricing based on margin targets.
• Sample: Trigger 7% discount if overstock > 100 units.

7. BigCommerce API

• Feature/Setting: `PUT /v3/catalog/products/id` for price update; `POST /v3/price-lists` for discount tiers.
• Sample: Sync price drop with supplier cost webhook.

8. Microsoft Dynamics 365 Commerce

• Feature/Setting: Retail Discounts API for campaign-based automatic discounting.
• Sample: Apply event-driven discount for “VIP Suppliers”.

9. Zoho Inventory API

• Feature/Setting: `POST /pricingrules` automate per-product price bands.
• Sample: Reduce price 3% if product aging > 180 days.

10. QuickBooks Commerce API

• Feature/Setting: PATCH `/products/{id}` to revise rates in response to stock level events.
• Sample: Flash sale launch when sales velocity < target.

11. Klaviyo API

• Feature/Setting: `POST /campaigns` to broadcast new discounts to segments via email flows.
• Sample: Notify eligible resellers with time-limited codes.

12. Mailchimp Marketing API

• Feature/Setting: Trigger campaign batch emails when SKU pricing updates.
• Sample: Price-drop announcement to appliance repair shops.

13. Twilio Programmable SMS

• Feature/Setting: Send SMS bulk price-alerts with `POST /Messages`.
• Sample: Alert key accounts of overnight price changes.

14. Slack API

• Feature/Setting: Push real-time pricing updates to sales teams via `chat.postMessage`.
• Sample: Notify internal channels of flash deal triggers.

15. Google Sheets API

• Feature/Setting: Update shared pricing spreadsheets automatically for field reps.
• Sample: Script syncs new price bands after inventory event.

16. HubSpot API

• Feature/Setting: `PUT /crm/v3/objects/deals/{dealId}` to link updated price info to deals.
• Sample: Automate trigger-based renewal offers.

17. PipeDrive API

• Feature/Setting: PATCH `/deals/{id}` with real-time margin or price changes.
• Sample: Update sales opportunities with new bracketed pricing.

18. Segment API

• Feature/Setting: Send `track` calls for triggered discount offers and observe customer reaction.
• Sample: Track coupon redemption for dynamic offer optimization.

19. Facebook Messenger Send API

• Feature/Setting: Push price update notifications to B2B contacts.
• Sample: Messenger alert on time-limited wholesaler discounts.

20. Stripe API

• Feature/Setting: Adjust pricing for hosted product catalogue automatically using `Update Product`.
• Sample: Lower payment-linked price if competitor update detected.

Benefits

1. Accelerates response to market, competitor, and inventory events.

2. Reduces manual pricing errors and administrative overhead.

3. Enables hyper-targeted discounts for wholesale buyers and repair shops.

4. Boosts customer retention through smart, personalized price communication.

5. Maximizes profit margins by balancing supply and demand dynamically.

6. Frees sales and marketing staff for higher-value tasks.