Product review request automations post-delivery

Purpose

1.1. Collect customer feedback after delivery to improve product quality, boost online reputation, and increase review volume across channels.
1.2. Automate personalized review requests to scale outreach and free staff from manual follow-up tasks.
1.3. Integrate review data for ongoing quality monitoring and marketing insights.
1.4. Support multichannel delivery to maximize response rates—email, SMS, in-app, WhatsApp, and direct website widgets.
1.5. Enable granular timing logic to ensure requests are sent post-confirmed product delivery, adapting to varied customer order flows.

Trigger Conditions

2.1. Order delivery status set to “Delivered” in eCommerce/ERP/OMS.
2.2. Delay timer for post-delivery buffer (e.g., 2–5 days) to allow product use.
2.3. Delivery confirmation event received from courier API (e.g., DHL, FedEx webhook).
2.4. No active return or complaint recorded during buffer period.
2.5. First-time buyer or repeat purchase tag to select messaging variant.

Platform Variants

3.1. Twilio SMS
• Feature/Setting: Configure Programmable Messaging > Send Message API. Set template: "Thank you for your order of {product}. Please review your purchase: {shortlink}.”
3.2. SendGrid
• Feature/Setting: Transactional Email API. Use dynamic templates with variables for product, name, and link to review page.
3.3. Mailgun
• Feature/Setting: Messages API. Set up automated emails triggered via webhook, filling recipient and order fields.
3.4. WhatsApp Business API
• Feature/Setting: Messages endpoint. Send templated message with product and review request link after delivery event.
3.5. Slack
• Feature/Setting: Incoming Webhooks API to alert sales/marketing teams of sent review requests and feedback received.
3.6. Microsoft Teams
• Feature/Setting: Microsoft Graph API > Teams messages for internal alerts on automation status and customer replies.
3.7. Google Sheets
• Feature/Setting: Append row via Sheets API to log delivery and review request for reporting.
3.8. Shopify
• Feature/Setting: Order fulfillment webhook triggers automation; use Admin API to pull order & email info.
3.9. WooCommerce
• Feature/Setting: after_order_completed hook; use REST API for customer data and email automation.
3.10. Magento
• Feature/Setting: Sales Order Shipment webhook; REST API for pulling order events and customer contact.
3.11. HubSpot
• Feature/Setting: Workflow automation using custom webhook action to trigger review request.
3.12. Salesforce
• Feature/Setting: Flow Builder triggered on order status update; Email Alert Action with merge fields.
3.13. Zapier
• Feature/Setting: Multi-step zap connecting delivery event to chosen communication apps.
3.14. Zendesk
• Feature/Setting: Triggers on ticket solved with delivery confirmation, then fires custom review request email.
3.15. Yotpo
• Feature/Setting: After-Purchase Review Request Flow; Auto-send review links via API.
3.16. Judge.me
• Feature/Setting: Webhook or REST endpoint for "order fulfilled" to trigger review request emails.
3.17. Klaviyo
• Feature/Setting: Flow automation post-delivery, personalized email with clickable review link.
3.18. Intercom
• Feature/Setting: Messages automation rule on user event “order delivered”, configuring in-app or email review invite.
3.19. ActiveCampaign
• Feature/Setting: Automation builder, trigger: “Order marked delivered”, action: send review request email/SMS.
3.20. Google Forms
• Feature/Setting: Generate unique pre-filled survey link in email or SMS via API automation.
3.21. Facebook Messenger API
• Feature/Setting: Send post-delivery message sequence with CTA to review product.
3.22. Postmark
• Feature/Setting: Triggered transactional emails via REST API with review call-to-action.
3.23. Segment
• Feature/Setting: Capture delivery-to-review request events, sync with analytics/marketing destinations.
3.24. Typeform
• Feature/Setting: Auto-send personalized review surveys post-delivery via webhook integration.

Benefits

4.1. Increases verified review collection rate and enhances brand trust.
4.2. Decreases staff workload and manual errors.
4.3. Timely, personalized outreach improves customer experience and response rate.
4.4. Multichannel strategy maximizes reach by meeting customers where they interact.
4.5. Centralized review data accelerates insight gathering for product/service improvement.
4.6. Enables continuous, scalable feedback loops aligned to business growth.