Marketing & Communication AutomationPurpose
Trigger Conditions
2.2. Price update or promotional discount applied to existing product.
2.3. Stock quantity threshold reached (e.g., low or back in stock).
2.4. Scheduled batch synchronization intervals (e.g., hourly, daily).
2.5. Manual “sync now” command from marketing/admin dashboard.
Platform Variants
• Feature/API: Google Ads API – Mutate operations for AdGroupAssetService and ProductPartitionService
• Sample: Configure API to update product catalog association and adjust shopping campaign item details.
3.2. Facebook Ads
• Feature/API: Marketing API – Product Catalog Feed Upload (batch endpoint)
• Sample: Push CSV or XML from inventory system to Facebook Commerce Manager.
3.3. Microsoft Advertising
• Feature/API: Bulk Service API – Product Offer Ad Upload
• Sample: Configure to receive updated feed from supplier database.
3.4. Instagram Shopping
• Feature/API: Facebook Commerce Manager – Feed integration for synced Instagram Shop catalogs
• Sample: Allow automated updates from inventory API webhook.
3.5. Pinterest Ads
• Feature/API: Catalogs Feed ingestion
• Sample: Set up product data source with feed URL refreshed via automation.
3.6. Snapchat Ads
• Feature/API: Catalogs API – Create & Update Product Feeds
• Sample: Automate sending updated stock and pricing to Snap Catalogs.
3.7. TikTok Ads
• Feature/API: Catalog API – Products endpoint
• Sample: Push updated product details to TikTok Catalog Manager.
3.8. LinkedIn Ads
• Feature/API: Direct Sponsored Content API – Responsive ad component update
• Sample: Synchronize top product specs into ad creatives using API.
3.9. Shopify
• Feature/API: Admin API – Product, Inventory, and Price Webhooks
• Sample: Trigger Ad synchronization on update/create product event.
3.10. BigCommerce
• Feature/API: Catalog API, Webhooks
• Sample: Use product update webhook to notify ad platforms.
3.11. WooCommerce
• Feature/API: REST API – Product endpoint; Action Scheduler for sync jobs
• Sample: Schedule syncs post product update or price change.
3.12. Magento
• Feature/API: Magento REST API – Product Catalog Webhooks
• Sample: Trigger feed generation for ad platforms upon product changes.
3.13. Salesforce Commerce Cloud
• Feature/API: OCAPI (Open Commerce API) – Product/Event endpoints
• Sample: Automate calls to refresh ad catalog as updates occur.
3.14. HubSpot
• Feature/API: CMS HubDB – Dynamic content sync
• Sample: Sync catalog items to ad landing pages and campaigns.
3.15. Klaviyo
• Feature/API: Dynamic Product Feeds
• Sample: Merge updated product data in personalized ads via custom feeds.
3.16. Mailchimp
• Feature/API: E-commerce API – Auto Product Recommendations
• Sample: Sync inventory for dynamic ad retargeting within campaigns.
3.17. Amazon Advertising
• Feature/API: Amazon Ads API – Sponsored Products Listings
• Sample: Upload latest part details directly to ad listings.
3.18. eBay Ads
• Feature/API: Sell Feed API – Inventory and Listings endpoint
• Sample: Sync product and stock via scheduled feed update.
3.19. AdRoll
• Feature/API: Product Feed Integration
• Sample: Configure auto-import of updated feed for retargeting.
3.20. Criteo
• Feature/API: Dynamic Ads Product Catalog Feed
• Sample: Push refreshed product data to Criteo’s feed endpoint.
Benefits
4.2. Reduced manual data entry and risk of ad mistakes.
4.3. Immediate reflection of promotions or price changes in all ads.
4.4. Improved inventory-based ad targeting (avoid out-of-stock ads).
4.5. Greater scalability for wholesale marketing teams.
4.6. Enhanced customer experience, driving trust and conversions.
4.7. Streamlined management of seasonal or campaign-driven product adjustments.