Sending product update newsletters to wholesale clients

Purpose

1.1. Automate the routine sending of product update newsletters to wholesale equipment clients, ensuring timely, consistent delivery of new product launches, updates, promotions, and technical notices.
1.2. Automated communication optimizes outreach, keeps clients well informed, boosts engagement, drives sales, and reduces manual workload for marketing teams.

Trigger Conditions

2.1. New product added to inventory database or ERP system.
2.2. Product information changed (e.g., price or specifications updated).
2.3. Pre-scheduled newsletter campaigns (e.g., weekly or monthly).
2.4. Manual trigger for urgent updates or flash promotions.
2.5. Customer segment updates (e.g., new wholesale client lists).

Platform Variants

3.1. Mailchimp
- Feature: Campaigns API — automate campaign creation and audience targeting; configure API key, sender info, and recipient segment.
3.2. SendGrid
- Feature: Marketing Campaigns API — automate template-based campaigns; configure API endpoint, contact lists, dynamic fields.
3.3. ActiveCampaign
- Feature: Automations — automate email workflows triggered by list updates; set trigger, select template, schedule.
3.4. Salesforce Marketing Cloud
- Feature: Email Studio — configure automation with trigger and audience segments through API or workflow rules.
3.5. HubSpot
- Feature: Workflows — automatedly send newsletters based on CRM property or product update; configure workflow, email template, triggers.
3.6. Constant Contact
- Feature: V3 API — automate campaign sending when triggered by data changes; configure API connection, import recipient list, set schedule.
3.7. Zoho Campaigns
- Feature: Autoresponders — trigger automated newsletters from CRM or product updates; set configuration to fetch latest data, schedule repeating sends.
3.8. Klaviyo
- Feature: Flows API — automates product update emails sent to segmented wholesale groups; API key and event trigger settings.
3.9. Brevo (Sendinblue)
- Feature: Transactional email API — automate bulk sends; set up contact list sync, trigger conditions, and message template.
3.10. Microsoft Power Automate
- Feature: Outlook or third-party connector — trigger from SharePoint, Excel, or DB update; automatedly generate and send newsletter.
3.11. Google Workspace (Gmail)
- Feature: Apps Script — automate newsletter drafting and sending on spreadsheet/database update.
3.12. Mailjet
- Feature: Email API — set workflow to automate newsletters when CRM/products data change; configure API, recipient list sync.
3.13. Campaign Monitor
- Feature: Transactional API — configure automation on event trigger (webhook or API); select list and message.
3.14. AWS SES
- Feature: API or SMTP — automate sending at scale through script/configured automation; manage template, list, timing via Lambda.
3.15. Moosend
- Feature: Automation workflows — push product updates from DB; trigger mail reach out.
3.16. Sharpspring
- Feature: Automations and triggers — set up field/list change as trigger to news blasts.
3.17. MailerLite
- Feature: Automation — automate conditional newsletter flows by trigger update; configure conditions, template, recipient group.
3.18. Omnisend
- Feature: Flow Automation — product catalog update triggers newsletter scheduling.
3.19. GetResponse
- Feature: Automation workflows — set rules based on product/segment data incoming from ERP, then automate send.
3.20. Pipedrive
- Feature: Marketplace email automation apps — connect to segment lists, automatically dispatch newsletters on CRM update/event.

Benefits

4.1. Automation saves resources by eliminating manual scheduling and reduces human error.
4.2. Automatedly ensures all clients receive up-to-date info in real time.
4.3. Automates audience targeting with dynamic segmentation and personalized content.
4.4. Streamlines marketing communications, enhancing client retention and satisfaction.
4.5. Tracking and analytics are automation-enabled for optimizing future outreach.