Promotion of group discounts through referral workflows

Purpose

1.1. Automate the promotion and delivery of group discount offers by creating referral workflows that incentivize existing customers to invite new visitors to the Ferris wheel attraction.
1.2. Automate tracking and rewarding referrals, managing group redemption, and notifying participants via chosen communication channels.
1.3. Automate collection of referral data for analytics and optimize marketing efforts for continuous improvement in the recreation and amusement ride industry.
1.4. Enable automated engagement, increasing ticket sales and broadening audience reach by leveraging group discounts, automated notifications, and campaign follow-ups.

Trigger Conditions

2.1. Automatedly triggered upon purchase of a ticket by a customer.
2.2. Automation starts when a referral link is shared and activated by a friend's signup or purchase.
2.3. Triggered automatically on specific dates (e.g., holidays or local events) for heightened promotion.
2.4. Automates when group minimum size/met threshold is reached.
2.5. Trigger via automated scheduled marketing campaign launches.

Platform Variants

3.1. Twilio SMS
• Feature/Setting: Automate sending group discount SMS with dynamic referral codes using Twilio Programmable SMS API, sample endpoint: POST /Messages
3.2. SendGrid
• Feature/Setting: Automate group offer emails via SendGrid API, configure Marketing Campaigns and the /mail/send API endpoint for workflow integration
3.3. Mailchimp
• Feature/Setting: Automate referral drip marketing and follow-ups with Customer Journey automation; triggers based on sign-up, purchases, or referral acceptance
3.4. ActiveCampaign
• Feature/Setting: Automates personalized group discount emails when conditions match using Automations module and API endpoint /api/3/contacts
3.5. HubSpot
• Feature/Setting: Automate workflows for lead collection and referral offer fulfillment using Workflows/Deals API
3.6. Salesforce Marketing Cloud
• Feature/Setting: Automate customer segmentation and referral messaging via Journey Builder interface, triggered by Salesforce contact updates
3.7. Facebook Messenger (Meta API)
• Feature/Setting: Automate group offer notifications via Send API and Messenger Bots when user signs up or triggers referral
3.8. WhatsApp Business API
• Feature/Setting: Automate sending group discount notifications when triggered by predefined automated conditions
3.9. Slack
• Feature/Setting: Automate internal team notifications and referral campaign updates via Incoming Webhooks and Bot Events API
3.10. Zapier
• Feature/Setting: Automate cross-platform actions; e.g., auto-create referral records in CRMs, using "Webhooks by Zapier" and app triggers
3.11. Google Sheets
• Feature/Setting: Automates data collection and tracking; use Sheets API to monitor referral statuses, auto-update with each new entry
3.12. Intercom
• Feature/Setting: Automate referral offer chat popups and automated replies, configure Message Automation triggered by ticket purchases
3.13. Marketo
• Feature/Setting: Automate lead scoring and discount campaign triggers using Campaign Triggers and REST API
3.14. Shopify
• Feature/Setting: Automates coupon creation after purchase using the Discounts API and webhook for order/checkout
3.15. ReferralCandy
• Feature/Setting: Automate end-to-end referral workflow for group ticket sales via the Referral API, automates reward dispatch
3.16. Stripe
• Feature/Setting: Automate group discount code generation and validation using Coupon and Promotion Codes API
3.17. Typeform
• Feature/Setting: Automate lead capture with webhooks for participation in group offers and auto-notification triggers
3.18. Eventbrite
• Feature/Setting: Automate referral-based ticket discounts using Order and Attendee Events API
3.19. Pipedrive
• Feature/Setting: Automates CRM deal pipeline updates when new group referrals enter flow, using Deals API
3.20. Trello
• Feature/Setting: Automate referral management board updates using Card Webhooks and Power-Ups
3.21. Klaviyo
• Feature/Setting: Automate targeted group offer email flows, triggered by signup or referral claim, using Flows API

Benefits

4.1. Automatedly reaches larger audiences through existing customer networks with no manual intervention.
4.2. Automation enables continuous, 24/7 operation of referral and discount campaigns.
4.3. Automation provides real-time referral tracking and analysis for optimized marketing strategies.
4.4. Automates personalized communication, increasing engagement rates and conversion.
4.5. Automator minimizes operational errors and manual workload in managing group offers.
4.6. Automating reward fulfillment builds customer trust and repeat visitation.
4.7. Scalability: automation allows expansion to multiple channels and rapid audience growth.