Marketing & Communication AutomationPurpose
1.2. Automatedly segment audiences based on interests, ticket purchases, geographic location, engagement level, and festival session preferences.
1.3. Integrate automated follow-ups, RSVP confirmations, feedback collection, and post-event communications for maximizing guest experience and business retention.
Trigger Conditions
2.2. Specific festival dates, artist announcements, or weather alerts automates message scheduling and delivery.
2.3. Customer action (e.g., clicking a link, abandoning cart, opening prior emails) automates customized follow-up.
2.4. Social media engagement or referral activity automates targeted campaign adjustments.
Platform Variants
• Feature/Setting: Automate Campaigns (Automation → Customer Journey)
• Sample: Set automation when a new subscriber joins festival list.
3.2. SendGrid
• Feature/Setting: Marketing Campaigns API (POST /campaigns)
• Sample: Automate newsletter delivery after ticket purchase.
3.3. ActiveCampaign
• Feature/Setting: Automations (Start Trigger – Submits a Form)
• Sample: Automatedly send event info when fans sign up.
3.4. HubSpot
• Feature/Setting: Email Workflows (Create workflow)
• Sample: Automate session reminders for registered attendees.
3.5. Constant Contact
• Feature/Setting: Automated Emails (Welcome Email trigger)
• Sample: Send welcome automation when user RSVPs.
3.6. GetResponse
• Feature/Setting: Automation Templates (Event Promotion)
• Sample: Automate promotions to segmented lists.
3.7. AWeber
• Feature/Setting: Automated Campaigns (Campaign Builder)
• Sample: Automate ticket release announcements.
3.8. Drip
• Feature/Setting: Workflows (Trigger: Placed Order)
• Sample: Send automated artist lineup updates.
3.9. ConvertKit
• Feature/Setting: Visual Automations (Event triggers)
• Sample: Automatedly send schedule and maps after sign-up.
3.10. Moosend
• Feature/Setting: Workflow Automation (Condition: Joins List)
• Sample: Automate newsletter sequence initiation.
3.11. Klaviyo
• Feature/Setting: Flows (Trigger: Event RSVP)
• Sample: Automate event access info to guests.
3.12. Campaign Monitor
• Feature/Setting: Automated Journeys (Entry Trigger setup)
• Sample: Send automated ticket holder reminders before event.
3.13. Omnisend
• Feature/Setting: Automation - Festival Campaigns
• Sample: Automate early-bird ticket notifications.
3.14. Zoho Campaigns
• Feature/Setting: Autoresponders (Signup triggers)
• Sample: Send automated artist interviews post-signup.
3.15. BenchMark Email
• Feature/Setting: Automated Journeys (List-Based Automation)
• Sample: Deliver automated festival guide upon registration.
3.16. Mailjet
• Feature/Setting: Automated Emails (Transactional API)
• Sample: Automate ticketing confirmations to buyers.
3.17. Elastic Email
• Feature/Setting: Event-based Triggers (Webhook/Trigger API)
• Sample: Automatedly send schedule updates to subscribers.
3.18. Brevo (ex-Sendinblue)
• Feature/Setting: Automation Workflows (When Contact is Added)
• Sample: Automate post-event survey campaign.
3.19. Mailerlite
• Feature/Setting: Automation - (Trigger: Form Submission)
• Sample: Automatedly dispatch parking info to ticket buyers.
3.20. Salesforce Marketing Cloud
• Feature/Setting: Journey Builder (Entry Source: API Event)
• Sample: Automate festival VIP offers to targeted lists.
Benefits
4.2. Automatedly maximizes campaign timeliness—ensures key messages reach target audience at precise moments.
4.3. Reduces manual errors and operational costs via automation.
4.4. Automating insights from engagement metrics informs event planning and content strategies.
4.5. Strengthens audience loyalty and festival brand visibility through continuous, automated multi-touch outreach.