Purpose
1. Automate targeted email marketing campaigns for hydraulic equipment suppliers, ensuring segmented customer lists receive relevant product promotions, technical updates, and industry news automatically based on behaviors, interests, location, or past purchases.
2. Automating campaigns fosters customer retention, increases engagement rates, and automates manual communication tasks, freeing marketing resources for strategic initiatives.
3. Automated email workflows support lead nurturing, post-sale follow-ups, customer reactivation, and remind clients about maintenance cycles or promotional events.
Trigger Conditions
1. New customer added to CRM or opt-in form submitted.
2. Customer moves to a specific segment (e.g., construction sector buyer, maintenance firm).
3. Purchase of specific hydraulic parts or equipment triggers automatable upsell campaigns.
4. Customer inactivity (no response in 30/60/90 days) initiates automated re-engagement series.
5. Event-driven automation, such as attending a tradeshow or webinar, starts a personalized follow-up sequence.
Platform Variants
1. Mailchimp
- Feature/Setting: Audience segmentation, Automated Customer Journeys – configure trigger to “contact added to segment X”.
2. ActiveCampaign
- Feature/Setting: Automation builder, Deals CRM integration – trigger on “Tag added: Hydraulic Buyer”; action: send sequence.
3. HubSpot
- Feature/Setting: Workflows automation, List membership triggers – set to automate campaigns by customer industry.
4. Sendinblue
- Feature/Setting: Marketing Automation, Trigger “Contact Property Changed” to automate campaign send.
5. Constant Contact
- Feature/Setting: Email plus Automation – automate email series on segment entry.
6. Klaviyo
- Feature/Setting: Flows & Segments – “Segment = Maintenance firms”, automates technical tip campaign.
7. Salesforce Marketing Cloud
- Feature/Setting: Journey Builder, Entry Event API – configure entry from CRM activity.
8. Zoho Campaigns
- Feature/Setting: Workflow Automation – trigger on “Custom Field = Product Purchased”.
9. Drip
- Feature/Setting: Workflow, Automation rules – “Tag Added: Technical Oficer”, automator sends industry updates.
10. Omnisend
- Feature/Setting: Segment-based automator, Automated drip campaigns on list join.
11. GetResponse
- Feature/Setting: List Automation, “Segment Filter” – triggers for promoting new hydraulic solutions automatedly.
12. AWeber
- Feature/Setting: Tag-based Campaign Automation – auto-send follow-up when lead opts for product updates.
13. Moosend
- Feature/Setting: Automation workflow, “Added to list: Construction Buyers” trigger.
14. Benchmark Email
- Feature/Setting: Automation Pro – automates campaigns on activity such as “opens/clicks”.
15. Brevo (formerly Sendinblue)
- Feature/Setting: Transactional Email Automation – new order emails automated to product-specific list segments.
16. Mailjet
- Feature/Setting: Event API, Segmentation Automation – trigger campaigns based on user metadata.
17. Campaign Monitor
- Feature/Setting: Automated Journeys, “Date-based trigger” for service reminders.
18. ActiveTrail
- Feature/Setting: Automation Triggers – segment entry or email trigger.
19. MailerLite
- Feature/Setting: Automation, “Group membership” triggers technical content series.
20. Intercom
- Feature/Setting: Custom Bots & Series, “Tag: Interested in Pumps” starts automated info campaign.
21. Maropost
- Feature/Setting: Workflow Automation, behavioral segmentation triggers workflows.
22. Sailthru
- Feature/Setting: Lifecycle Optimizer, segmentation and real-time automated email triggers for supplier lists.
23. Elastic Email
- Feature/Setting: Automation, “Activity trigger” for product-specific email automation.
24. Oracle Eloqua
- Feature/Setting: Campaign Canvas, custom filter entry sources initiate automated sequences.
25. Pardot (Salesforce)
- Feature/Setting: Engagement Studio, list-based or score-based entry condition automates campaign.
26. Infusionsoft (Keap)
- Feature/Setting: Automated workflow builder, “Tag: Hydraulic Service Buyer” triggers journey.
27. Emma
- Feature/Setting: Automated Workflows, “Segment Entry” for product/region-specific automated sends.
28. SharpSpring
- Feature/Setting: Visual Workflow Automator, active list membership for campaign automation.
29. Selligent
- Feature/Setting: Automation Studio, automate segment entry email delivery.
30. Dotdigital
- Feature/Setting: Program Builder, segment-based automation flows for B2B marketing.
Benefits
1. Automates labor-intensive campaign launches, saving marketing resource hours.
2. Automatedly delivers hyper-targeted, relevant content boosting open and conversion rates.
3. Enables scalable automating of personalized communication to thousands of clients.
4. Improves customer satisfaction through timely, relevant content automation.
5. Allows automators to adjust campaigns in real time based on segment behavior and engagement.
6. Ensures no touchpoint or re-engagement opportunity is missed via automation.
7. Establishes a measurable, repeatable, and automatable marketing process.
Marketing & Communication Automation