Special offer and deal delivery on slow days

Purpose

1.1. The automation aims to automatedly increase visitor numbers and revenue on historically slow days by identifying periods of low attendance and automatedly launching targeted special offers and discounts across multiple communication channels.
1.2. Automates segmentation of customer data to deliver personalized deals for families, members, or groups, incentivizing off-peak visits and balancing demand.
1.3. Automates the deployment, tracking, and re-targeting cycles for campaigns to maximize effectiveness and optimize marketing spend.

Trigger Conditions

2.1. Attendance data drops below a pre-set threshold (e.g., fewer than 40 bookings by 12 PM).
2.2. Low day-of-week activity as identified in historical analytics.
2.3. Automated event from CRM indicating spikes in customer inactivity or recent high churn.
2.4. Input by marketing manager for ad hoc slow periods.

Platform Variants

3.1. Twilio SMS
• Feature/Setting: Automate sending promotional SMS to segmented lists using Programmable Messaging API – Sample: Create Messaging Service, trigger Send Message, set recipient and message body.
3.2. SendGrid
• Feature/Setting: Automate email blast via Marketing Campaigns API – Sample: Configure campaigns, automate dynamic list selection, personalize offer templates.
3.3. Mailchimp
• Feature/Setting: Automate email workflow using Campaigns API – Sample: Create trigger-based journey for “slow days”, automate custom coupon code merge tag.
3.4. HubSpot
• Feature/Setting: Automate marketing email & SMS sequences from Workflow Automator – Sample: Trigger sequence when deal stage set to “Low Traffic”.
3.5. Salesforce Marketing Cloud
• Feature/Setting: Automate customer journey mapping with Journey Builder API – Sample: Drag-and-drop path for “slow weekday” trigger.
3.6. ActiveCampaign
• Feature/Setting: Automate automation recipe starting with “Engagement Score Drop” – Sample: Trigger incentive campaign, insert personalized offer block.
3.7. Klaviyo
• Feature/Setting: Automate offer flow using Flows API – Sample: Segment by family type, automate coupon delivery by SMS and email.
3.8. Zendesk Sell
• Feature/Setting: Automate outreach via Sell API – Sample: Trigger follow-up on cold leads during slow periods.
3.9. Pipedrive
• Feature/Setting: Automate deal workflow with workflow automator – Sample: If activity drops, auto-send email with limited-time deal.
3.10. WhatsApp Business API
• Feature/Setting: Automate offer notifications to opted-in process – Sample: Automatedly send templated WhatsApp messages when trigger condition met.
3.11. Facebook Messenger
• Feature/Setting: Automate message blast using Facebook Messenger Platform – Sample: Broadcast special deals via bots to customer list.
3.12. Google Ads
• Feature/Setting: Automate ad budget increase for slow days with Google Ads API – Sample: Set bid adjustments and scheduled ad delivery.
3.13. Instagram Direct API
• Feature/Setting: Automate promo outreach via Instagram direct message – Sample: Automated responder sends offer to followers.
3.14. Shopify
• Feature/Setting: Automate smart discounts on booking embedded in ecommerce mails using Shopify API – Sample: Apply automated coupon on specific dates.
3.15. WooCommerce
• Feature/Setting: Automate coupon creation and personalized emailing of promo codes – Sample: Use REST API for coupon and customer email automation.
3.16. Zapier
• Feature/Setting: Automate multi-platform triggers – Sample: Attendance falls below X, automatedly start all campaign sequences.
3.17. Slack
• Feature/Setting: Automate internal notification for marketing to review automated offer impact, via Slack API.
3.18. Google Sheets
• Feature/Setting: Automate data logging and reporting for slow day triggers using Sheets API – Sample: Record attendance stats and campaign launches.
3.19. Constant Contact
• Feature/Setting: Automate comprehensive offer emails using Campaigns API – Sample: Schedule recurring campaign based on pre-set rules.
3.20. Intercom
• Feature/Setting: Automate targeted chat pop-ups – Sample: In-app offer automation when customer visits site on slow days.
3.21. Eventbrite
• Feature/Setting: Automate ‘special event’ offer campaign – Sample: Auto-create Eventbrite event and distribute via email/SMS.

Benefits

4.1. Automated marketing increases revenue on slow days without constant manual oversight.
4.2. Enables automatable adjustments to campaigns based on real-time visitor trends.
4.3. Automated customer segmentation ensures highly targeted, personalized outreach.
4.4. Automating cross-channel orchestration improves brand consistency and recall.
4.5. Automated analytics tracking enables continuous optimization of offer strategies.
4.6. Saves time for staff, reducing manual intervention and workload.
4.7. Ensures timely delivery of offers, maintaining competitiveness.
4.8. Automated compliance logging for campaign transparency and reporting.