Automated newsletter campaigns

### 1. Purpose

1. Deliver targeted newsletters to antique furniture customers to showcase new arrivals, promotions, expert insights, and event invitations.

2. Foster ongoing engagement, brand loyalty, and drive repeat in-store or webshop visits.

3. Automate segmentation based on user behaviors, purchase history, and specific interests such as style period or material.

4. Ensure compliance with privacy laws (GDPR, CAN-SPAM) by managing explicit opt-ins and data handling automatically.

### 2. Trigger Conditions

1. New customer email sign-up via website, store POS, or social networks.

2. Specific time or recurring schedule (e.g., first Friday of each month).

3. Customer behavior triggers (e.g., viewed antique chair collection, abandoned cart).

4. Seasonal campaigns or event registrations (e.g., antique fair RSVP).

### 3. Platform Variants

#### 3.1. Mailchimp

• Function: Campaign automation via Mailchimp Campaigns API
  
• Setting: Trigger campaign flow with POST to /campaigns endpoint, segment by customer tags
  

#### 3.2. SendGrid

• Function: Automated email workflow via Marketing Campaigns API
  
• Setting: POST /v3/marketing/singlesends to schedule sends, use list_id for segmented groups
  

#### 3.3. ActiveCampaign

• Function: Automations module, "Start Automation" via API
  
• Setting: POST /api/3/automations endpoint, trigger on new contact in list
  

#### 3.4. Constant Contact

• Function: Trigger autoresponders with API v3
  
• Setting: POST /emails endpoint, assign contact list by antique style interest
  

#### 3.5. Klaviyo

• Function: Flows/Automation via Flows API
  
• Setting: Trigger POST /api/v1/flows with customer property filters
  

#### 3.6. HubSpot

• Function: Workflows tool, workflow enrollment via API
  
• Setting: POST /automation/v3/workflows/enrollments with customer activity properties
  

#### 3.7. Salesforce Marketing Cloud

• Function: Journey Builder via REST API
  
• Setting: Initiate POST /interaction/v1/events with custom entry event for antique newsletter
  

#### 3.8. Moosend

• Function: Automated Campaigns
  
• Setting: Use Moosend API POST /campaigns/ to create and trigger on list segment
  

#### 3.9. Campaign Monitor

• Function: Transactional API triggers
  
• Setting: POST /transactional/messages to start newsletter per recipient group
  

#### 3.10. Omnisend

• Function: Automation workflows
  
• Setting: POST /campaigns endpoint, specify trigger event and audience segment
  

#### 3.11. Brevo (formerly Sendinblue)

• Function: Marketing Automation API
  
• Setting: POST /v3/contacts/automation-email, filter by behavior tag
  

#### 3.12. GetResponse

• Function: Automation workflows via API
  
• Setting: POST /automation/flow, trigger on contact action (e.g., joined antique chairs segment)
  

#### 3.13. MailerLite

• Function: Automation triggers
  
• Setting: POST /api/v2/automations, set trigger as new subscriber tag
  

#### 3.14. Zoho Campaigns

• Function: Workflow Automation
  
• Setting: Use Zoho API POST /workflows, trigger campaign for antique interest group
  

#### 3.15. Benchmark Email

• Function: Automations Pro
  
• Setting: POST /v1/emails/send, target by tag or segment for antique furniture
  

#### 3.16. AWeber

• Function: Automations (Campaigns) API
  
• Setting: POST /accounts/{accountId}/campaigns, trigger with new list sign-up
  

#### 3.17. Drip

• Function: Workflow Rules and API Triggers
  
• Setting: POST /v2/{account_id}/workflows, trigger with tag “antique newsletter”
  

#### 3.18. Elastic Email

• Function: Email API with segmentation
  
• Setting: POST /v4/emails, use segment filter for antique category
  

#### 3.19. Mailjet

• Function: Marketing Automation workflows
  
• Setting: POST /v3/REST/contactfilter, trigger campaign on filter condition
  

#### 3.20. Emma

• Function: Automated Workflows
  
• Setting: POST /workflows API, set event trigger for new antique furniture release
  

### 4. Benefits

1. Ensures newsletters are sent to the right customer segment with no manual intervention.

2. Drives timely engagement around product launches, seasonal offers, or special events.

3. Enhances compliance with email marketing regulations by tracking consent and opt-outs.

4. Leverages analytics from each platform to refine marketing strategies for maximum ROI.

5. Frees up resources by scheduling and personalizing campaigns automatically, at scale.