Content scheduling and updates for website/blog

Purpose

1. Automate regular publishing of website/blog content for antique furniture promotions, educational posts, restoration tips, and event announcements.
2. Schedule updates across multiple platforms to maintain customer engagement, improve SEO, and ensure timely marketing campaigns without manual intervention.
3. Allow dynamic updates with inventory changes, featured items, customer testimonials, and seasonal offers synced to visible web/blog sections.

Trigger Conditions

1. New product listed in inventory/catalog.
2. Marketing calendar reaches a predefined post date/time.
3. Approved content draft moves to “Ready to Publish.”
4. External feed (e.g., social media news) signals an event/market trend.
5. Manual one-click scheduling through dashboard by marketing team.

Platform Variants

3.1. WordPress
• Feature/Setting: wp_schedule_event (WordPress Cron API)—auto-schedule posts with metadata; sample: configure thrice-weekly posts using wp_insert_post.
3.2. Shopify
• Feature/Setting: Product and Blog APIs—schedule "New Arrival" blog posts via `/admin/api/2024-01/blogs/{blog_id}/articles.json`.
3.3. Wix
• Feature/Setting: Wix Automations—trigger scheduled post via “New Item in Collection” event for blog articles.
3.4. Webflow
• Feature/Setting: Collections API—PATCH to `/collections/{collection_id}/items` to update featured items on schedule.
3.5. Squarespace
• Feature/Setting: Built-in Scheduling—auto-publish blog posts using the scheduling feature within Blog Manager.
3.6. Blogger
• Feature/Setting: Blogger API—POST to `/blogs/{blogId}/posts/` with `publishAt` field.
3.7. Medium
• Feature/Setting: Medium API—POST submission with `publishStatus` set to `scheduled`.
3.8. Ghost
• Feature/Setting: Content API—`schedules` endpoint to set publish times for posts.
3.9. HubSpot
• Feature/Setting: Blog Posts API—`publish_date` parameter to schedule post visibility.
3.10. Contentful
• Feature/Setting: Scheduled Actions—schedule entry publishing via management API; patch entry with publish_at.
3.11. Drupal
• Feature/Setting: Scheduler Module—set automatic publishing/unpublishing date for every node/article.
3.12. Joomla
• Feature/Setting: Publishing Start/Finish—configure Article Manager for timed publishing of news, stories.
3.13. Buffer
• Feature/Setting: Queue API—POST content to buffer and select scheduled slot.
3.14. Hootsuite
• Feature/Setting: Hootsuite Scheduler API—create message with scheduled send time to blog’s promotional social feeds.
3.15. Zapier
• Feature/Setting: Schedule by Zapier—trigger webhooks for API calls to CMS for scheduled posts.
3.16. Airtable
• Feature/Setting: Automations—If “Publish Date” matches today, trigger webhook to blog platform’s API.
3.17. Mailchimp
• Feature/Setting: Campaign Scheduler—set blog/newsletter “Publish” actions to notify subscribers on publish.
3.18. Google Calendar
• Feature/Setting: API notifications—When marketing calendar event matches post title, webhook triggers blog update.
3.19. Trello
• Feature/Setting: Calendar Power-Up—move card to “Ready” list, trigger webhook for scheduled publishing.
3.20. Notion
• Feature/Setting: Notion API—database item status set to “Publish” triggers webhook to website’s update endpoint.

Benefits

1. Ensures content is released consistently, aligned with campaigns and SEO needs.
2. Reduces human error and repetitive manual input, saving time for marketing tasks.
3. Synchronizes content visibility across web and social channels for campaigns, launches, and inventory changes.
4. Enables real-time adaptation to market trends by linking scheduling with external signals.
5. Improves customer engagement with fresh, relevant content without dependence on personnel availability.