Marketing & Communication AutomationsPurpose
1.2. Enhance customer engagement, drive footfall to the store, and increase sales by delivering timely, relevant marketing messages via preferred communication channels (SMS, email, social media, push notifications).
1.3. Streamline the announcement workflow to reduce manual messaging, target segmented lists, and enable rapid campaign deployment for time-sensitive inventory and seasonal sales.
Trigger Conditions
2.2. Scheduled dates or calendar reminders for recurring marketing events.
2.3. Update of inventory status for limited-time or flash sale items.
2.4. Manual webhook activation by store staff preparing a campaign.
2.5. Customer subscription to notifications or opt-in to announcement lists.
Platform Variants
3.1. Twilio SMS
• Feature/Setting: Programmable Messaging API; configure API to send dynamic SMS to segmented customer lists at sale or event triggers.
3.2. SendGrid
• Feature/Setting: Marketing Campaigns API; set up templates and contact lists to dispatch mass event/sale emails.
3.3. Mailchimp
• Feature/Setting: Automations; configure journey triggers for sale or event conditions, set campaign audience, and messaging flow.
3.4. Salesforce Marketing Cloud
• Feature/Setting: Journey Builder; automate email/SMS outflow for new event records, use event-based automation triggers.
3.5. HubSpot
• Feature/Setting: Workflows; trigger marketing emails/SMS to segmented contacts when tagged with event/sale property.
3.6. ActiveCampaign
• Feature/Setting: Automations; initiate messages based on sale event tag activation or contact list update.
3.7. Klaviyo
• Feature/Setting: Flows; configure event-based flows for targeted newsletter dispatch per sale or event criteria.
3.8. Constant Contact
• Feature/Setting: Email Automation; set schedule or trigger for promotional event/sale email blasts.
3.9. WhatsApp Business API
• Feature/Setting: Automated notifications; integrate API to send opt-in event/sale updates directly to customer devices.
3.10. Facebook Messenger API
• Feature/Setting: Send API; broadcast sale/event messages to subscribed Messenger contacts.
3.11. Slack
• Feature/Setting: Incoming Webhooks; push real-time event/sale notifications to internal sales or marketing channels.
3.12. Shopify
• Feature/Setting: Event Webhooks plus Email/SMS apps; trigger customer outreach upon product sale/event tag changes.
3.13. Magento
• Feature/Setting: Transactional Email and API; automate announcement emails using triggered sale/event catalog changes.
3.14. Pipedrive
• Feature/Setting: Workflow Automation; auto-email leads and active contacts when new event or sale is logged as activity.
3.15. Zoho CRM
• Feature/Setting: Workflow Rules; send mass emails or SMS for campaign events using inventory or deal triggers.
3.16. Google Calendar API
• Feature/Setting: Event Watch; trigger emails/messages when new calendar sale/event is set.
3.17. Microsoft Outlook API
• Feature/Setting: Calendar Event Listener; auto-notify contact groups about confirmed marketing events.
3.18. Viber Business Messages
• Feature/Setting: Messaging API; dispatch automated event notifications to Viber subscribers.
3.19. Telegram Bot API
• Feature/Setting: sendMessage method; automate announcements to Telegram channel subscribers on trigger.
3.20. Discord Webhooks
• Feature/Setting: Webhook integration; push sale/event messages to community or VIP Discord server channels.
Benefits
4.2. Boosted customer engagement, event attendance, and sales conversions via targeted, timely information.
4.3. Reduced manual workload for staff and enhanced capacity for campaign personalization and segmentation.
4.4. Easily track campaign effectiveness and recipient interactions through each platform’s analytics and reporting tools.
4.5. Consistent branding and compliance with marketing opt-in requirements.