Automated email/SMS campaigns for product launches

Purpose

1.1 Enable automated mass outreach via email/SMS for new agrochemicals or product launches to wholesale agriculture buyers, optimizing coverage, speed, and personalization.
1.2 Sync campaign timing with industry calendars, inventory updates, or regulatory changes to maximize relevance.
1.3 Support segmentation (crop type, geographic zone, buyer history), ensuring targeted, compliant messaging.
1.4 Deliver real-time engagement tracking, follow-up sequence triggering, and opt-out management to conform with regulations.

Trigger Conditions

2.1 New product entry in ERP, PIM, or CRM.
2.2 Manual marketing team initiation before trade events or peak buying seasons.
2.3 Automated triggers upon regulatory approval feed or supplier inventory update.
2.4 Customer segment change or activity (e.g., buyer downloads a new season catalog).

Platform Variants

3.1 Twilio SMS
• Feature/Setting: Messaging Service > Create Campaign; set API endpoint/messages.create; sample config: `send to segment: “wholesale_wheat_buyers_CA”`.
3.2 SendGrid
• Feature/Setting: Marketing Campaigns API; batch send with dynamic templates; sample config: API call to `/marketing/singlesends` with template ID and recipient list.
3.3 Mailchimp
• Feature/Setting: Campaigns endpoint, automation triggers via audience tags; sample config: campaign triggered by tag “AgroNewLaunch2024”.
3.4 HubSpot
• Feature/Setting: Workflows/Sequences; trigger "product launch" pipeline stage; set module to email/SMS out to associated contacts.
3.5 ActiveCampaign
• Feature/Setting: Automations; uses Webhook for product launch event to “Start Automation” with list selection.
3.6 Salesforce Marketing Cloud
• Feature/Setting: Journey Builder; trigger with API injection or field update; configure SMS/Email split and fallback paths.
3.7 Klaviyo
• Feature/Setting: Flows; product feed integration for trigger; Email/SMS split, sample: launch flow for “agchem_launch_23”.
3.8 Brevo (formerly Sendinblue)
• Feature/Setting: Transactional Campaigns & Automation; Event-based trigger “new_product_launch”.
3.9 Constant Contact
• Feature/Setting: Automated Email Series; API Event trigger (e.g., via Zapier); segment selection for wholesalers.
3.10 Zoho Campaigns
• Feature/Setting: Autoresponders; workflow linked to launch CRM field; “product” mail template cycling.
3.11 SMSAPI
• Feature/Setting: Campaign API; send-scheduler with DLR (delivery/read events); region-based segment activation.
3.12 Moosend
• Feature/Setting: Automation triggered by API event “new_product”; cyclic campaign queue/unique UTM appending.
3.13 Pipedrive Marketplace/Automations
• Feature/Setting: Workflow automation “on product add”; third-party SMS/email trigger using marketplace apps.
3.14 Omnisend
• Feature/Setting: Automation flows; product-triggered workflow, with email/SMS branching logic per segment.
3.15 MessageBird
• Feature/Setting: Flow Builder API; trigger “new campaign” node linked to product API, SMS/email channel selection.
3.16 Iterable
• Feature/Setting: Workflow Studio; custom API event like `product_launch`, multi-step outreach mapping.
3.17 SharpSpring
• Feature/Setting: Visual Workflow Automation; event: “New Agro Product”, triggers communication sequence.
3.18 Drip
• Feature/Setting: Workflow triggered by tag “product_launch_auto,” batch sends and advanced filtering for segmenting.
3.19 Viber Business Messages
• Feature/Setting: API “Send message” endpoint; target “wholesale” list sourced from ERP export.
3.20 Plivo
• Feature/Setting: Messaging API; scheduled SMS, triggered by API call with product context (crop/region targeting).
3.21 WhatsApp Business API
• Feature/Setting: Message Template Send; initiate “campaign” session for specific labels (e.g., “priority_distributors”).
3.22 Elastic Email
• Feature/Setting: Email API, automation linked to field change; dynamically attach PDFs or spec sheets.
3.23 Mailjet
• Feature/Setting: Campaigns API, trigger on “product” property update, A/B mailing for engagement.

Benefits

4.1 Accelerates product adoption and awareness at scale, driving demand at launch.
4.2 Ensures compliance with communication rules, audit trails, and recipient consent status.
4.3 Reduces manual effort, unifies outreach across channels (SMS/email), and personalizes content.
4.4 Enables instant analysis of engagement metrics, rapid campaign adjustment, and iterative improvement.
4.5 Automates opt-out/compliance management, minimizing regulatory risks and list hygiene concerns.