Marketing & CommunicationPurpose
1.2. Consolidate KPIs such as CTR, impressions, conversions, spend, product interest, and ROI from email, social, search, and programmatic sources.
1.3. Generate automated summary reports and dashboards to inform marketing strategies and optimize ongoing or future campaigns.
Trigger Conditions
2.2. Event-driven trigger: campaign end, budget threshold, or significant performance event (e.g., CTR changes ±10%).
2.3. Manual trigger by marketing manager for on-demand reports.
Platform Variants
• Feature/Setting: Use Google Ads API Reports query; configure for campaign stats extraction (metrics: cost, impressions, clicks, conversions).
3.2. Facebook Ads
• Feature/Setting: Configure Facebook Graph API /insights endpoint; filter by ad account, campaign, or ad set for relevant metrics export.
3.3. LinkedIn Campaign Manager
• Feature/Setting: Use LinkedIn Marketing API, retrieve analytics using /adAnalyticsV2 URN targeting specific campaign IDs.
3.4. HubSpot Marketing Analytics
• Feature/Setting: Leverage HubSpot Analytics API to export email, landing page, and ad campaign performance.
3.5. Mailchimp
• Feature/Setting: Access Campaign Reports endpoint for open, click rates, and unsubscribes with campaign_id parameter.
3.6. Google Analytics
• Feature/Setting: Use Reporting API to fetch UTM-tagged campaign data by source, medium, and content.
3.7. Salesforce Marketing Cloud
• Feature/Setting: Use REST API /messaging/v1/email/messages/report to pull specific campaign results.
3.8. Twitter Ads
• Feature/Setting: Pull stats using Twitter Ads API /stats/jobs/accounts endpoint for promoted tweet and campaign analysis.
3.9. Instagram Insights
• Feature/Setting: Retrieve data via Graph API /insights for post, story, and promoted content reach and interactions.
3.10. Constant Contact
• Feature/Setting: Use Reporting endpoints to collect individual campaign results for opens, clicks, and forwards.
3.11. ActiveCampaign
• Feature/Setting: /api/3/reports/ endpoint to extract automation and broadcast campaign statistics.
3.12. Microsoft Ads
• Feature/Setting: Use Campaign Management Service to get summary and granular performance metrics per campaign.
3.13. Marketo
• Feature/Setting: Use REST API /rest/asset/v1/campaigns/active.json to extract campaign engagement details.
3.14. Zoho Campaigns
• Feature/Setting: Reports API for campaign-level stats, segment response, and click heatmaps.
3.15. TikTok Ads
• Feature/Setting: Use TikTok Ads API /open_api/v1.2/report/ad/get/ to collect core metrics for each ad group.
3.16. Sendinblue
• Feature/Setting: Export campaign report via Transactional Campaigns Reporting endpoint for email deliveries and responses.
3.17. Sprout Social
• Feature/Setting: Pull profile and campaign analytics using Get Reports API for multi-social performance.
3.18. Hootsuite
• Feature/Setting: Extract analytics using Analytics API, schedule for cross-network campaign data rollup.
3.19. Pinterest Ads
• Feature/Setting: Use Campaign Metrics endpoint for impression, click, and conversion data by ads or campaign ID.
3.20. YouTube Analytics
• Feature/Setting: Retrieve campaign-level video engagement and reach through Reports API with filter parameters.
3.21. Klaviyo
• Feature/Setting: Campaign endpoint yields real-time performance metrics and recipient activity logs.
3.22. Outbrain
• Feature/Setting: Use Amplify API to gather widget and content-level campaign reporting for agrochemical awareness.
Benefits
4.2. Eliminates manual aggregation, reducing time-to-insight and error rates.
4.3. Enables proactive budget and creative optimization, supporting agile marketing.
4.4. Facilitates compliance and transparency for distributor and partner reporting.
4.5. Frees up marketing staff to focus on strategy and creative objectives.