**1. Purpose**
1. Automate the full lifecycle of event/webinar invitation, from bulk dissemination to personalized RSVP tracking, reminders, response analytics, and follow-up communications.
2. Integrate seamlessly with CRMs, email, SMS, landing pages, and calendars for streamlined attendance management and actionable insights.
3. Enable targeting of agrochemical dealers, distributors, and agronomists through industry-relevant channels and messaging.
**2. Trigger Conditions**
1. New event/webinar created in company calendar.
2. Marketing team approval for launch.
3. Import of target invitee list from CRM or spreadsheet.
4. RSVP received, updated, or changed by recipients.
5. Scheduled pre- and post-event reminders.
**3. Platform Variants**
1. Mailchimp
- Feature/Setting: Campaigns & Automations; use API endpoint `POST /campaigns` and `POST /automations/EMAIL-TRIGGER` for invites and reminders.
2. SendGrid
- Feature/Setting: Marketing Campaigns API; call `POST /mail/send` for invitations, use Event Webhook and `GET /messages` for RSVP and analytics.
3. Twilio
- Feature/Setting: Programmable SMS API; use `POST /Messages` for SMS invites, set up SMS webhook for RSVP tracking replies.
4. Calendly
- Feature/Setting: Event scheduling API; use `POST /scheduled_events` and webhooks for invite and RSVP sync.
5. Zoom
- Feature/Setting: Webinar API; use `POST /users/{userId}/webinars` for event creation, `POST /webinars/{webinarId}/registrants` for RSVP registration.
6. Eventbrite
- Feature/Setting: Event Management API; use `POST /events/` for webinar creation, `GET /events/{id}/attendees/` for RSVP updates.
7. Microsoft Outlook 365
- Feature/Setting: Calendar API; use `POST /me/events` for event, track RSVPs via `GET /me/events/{id}/attendees`.
8. Google Calendar
- Feature/Setting: Events API; use `POST /calendars/{calendarId}/events`, poll `GET /calendars/{calendarId}/events` for RSVP status.
9. HubSpot
- Feature/Setting: Marketing Events API; use `POST /events/v3/events`, and sync contacts’ attendance via workflow triggers.
10. Salesforce
- Feature/Setting: Campaigns/Events API; use `POST /services/data/vXX.X/sobjects/Event` for scheduling, query `GET /.../Event` for participant status.
11. Slack
- Feature/Setting: Workflow Builder/API; use `conversations.invite` and message triggers for event notifications and RSVP confirmation via buttons.
12. WhatsApp Business API
- Feature/Setting: Messaging API; send invitations via `POST /messages`, use webhook to track RSVP text responses.
13. Facebook Events
- Feature/Setting: Graph API; create with `POST /{user-id}/events`, track responses via `GET /{event-id}/attending`.
14. LinkedIn Events
- Feature/Setting: Marketing Developer Platform; use `POST /events` for creation, track RSVPs from event registration updates.
15. Typeform
- Feature/Setting: Forms API; deploy registration/RVSP forms, collect data with HTTP webhooks.
16. SurveyMonkey
- Feature/Setting: Collectors API; issue event invites via collector, poll `GET /collectors/{id}/responses` for RSVP status.
17. Airtable
- Feature/Setting: Base API; push invite list to a base, add RSVPs as linked records for attendance monitoring.
18. Zoho CRM
- Feature/Setting: Events API; schedule `POST /events`, link contact RSVPs through workflow automation.
19. Pipedrive
- Feature/Setting: Activities API; trigger `POST /activities` for invitations, update response in deal fields.
20. Trello
- Feature/Setting: Card automation; auto-create cards for each invited company, update RSVP via webhooks/comments.
**4. Benefits**
1. Eliminates manual follow-ups and data entry, reducing error and time-to-action.
2. Guarantees real-time analytics of attendee status and engagement metrics.
3. Enables omnichannel targeting (email, SMS, social, chat) customized by recipient.
4. Allows scalable, repeatable outreach for regular product launches or compliance sessions.
5. Integrates fully with lead and customer records, ensuring unified marketing and reporting.
Marketing & Communication