Custom offer notifications to targeted segments

Purpose

1.1. Enable Alfa Romeo dealers to deliver highly personalized promotional offers to segmented customer groups based on behavior, preferences, purchase history, and lifecycle stage.
1.2. Drive targeted engagement, improve promo ROI, streamline marketing ops, and elevate the customer experience by automating offer notifications via diverse communication channels.

Trigger Conditions

2.1. New offer or loyalty reward created in DMS or CRM.
2.2. Customer enters a new lifecycle stage (e.g., post-test drive, service due, vehicle anniversary).
2.3. Specific segment flagged for campaign (e.g., lease expiry, high-value prospects, inactive clients).
2.4. User interaction occurs on website/app (browsed model, abandoned form, quote request).
2.5. Scheduled promo periods (e.g., end-of-quarter sales, holiday campaigns).

Platform Variants

3.1. Twilio SMS
• Feature/Setting: Messaging API — set up SMS workflows targeting dynamic segments; configure triggers for event-based sends.
3.2. SendGrid
• Feature/Setting: Marketing Campaigns API — upload recipient segments, design transactional or batch email for offers, use dynamic content blocks.
3.3. HubSpot
• Feature/Setting: Workflows + Lists — auto-enroll customers into email/SMS drip campaigns based on behavioral criteria.
3.4. Salesforce Marketing Cloud
• Feature/Setting: Journey Builder — move prospects into personalized email/SMS journeys when qualifying events are detected.
3.5. Mailchimp
• Feature/Setting: Audience Segmentation + Campaign Triggers — assign customers to groups and configure offer-based automations.
3.6. WhatsApp Business API
• Feature/Setting: Message Templates — pre-approve offer templates, send to opt-in clients by segment trigger.
3.7. Facebook Messenger Platform
• Feature/Setting: Broadcast API — auto-send personalized offers to user segments; handle opt-ins via webhook.
3.8. ActiveCampaign
• Feature/Setting: Automations + Conditional Content — configure logic to display segment-specific promos in email.
3.9. Adobe Campaign
• Feature/Setting: Dynamic Segmentation + Delivery — set rules for offer delivery across preferred contact channels.
3.10. Marketo
• Feature/Setting: Smart Campaigns — set triggers for lead transitions, email/SMS send logic, and custom tokens for personalization.
3.11. Klaviyo
• Feature/Setting: Flows + Predictive Segments — tailor campaign triggers based on predicted lifecycle events or purchases.
3.12. Pipedrive
• Feature/Setting: Workflow Automation — auto-send offers on deal-stage changes or with custom filters.
3.13. Zendesk
• Feature/Setting: Triggers + Notifications — set up automated proactive customer messaging with custom offer templates.
3.14. Shopify
• Feature/Setting: Automated Marketing — target customers post-purchase or after browsing Alfa Romeo accessories.
3.15. Google Ads Customer Match
• Feature/Setting: Audience Targeting — automatically sync CRM emails to create offer-matched ad audiences.
3.16. Slack
• Feature/Setting: Incoming Webhooks — alert sales staff of triggered segmented campaigns for follow-up.
3.17. Intercom
• Feature/Setting: Custom Bots + Outbound — push tailored offer messages to site visitors based on pre-set rules.
3.18. Viber Business Messages
• Feature/Setting: Segment broadcast — push offer notifications to targeted Viber user groups.
3.19. Webpushr
• Feature/Setting: Web Push Automation — schedule and segment target browser notifications for timely offers.
3.20. Zoho CRM
• Feature/Setting: Workflow Rules — auto-create and deliver custom offer emails/SMS via contact segment.

Benefits

4.1. Increased offer relevance and engagement through real-time, behavior-driven targeting.
4.2. Reduced manual labor and errors via automated selection, personalization, and delivery.
4.3. Higher conversion rates and loyalty by reaching customers on preferred channels.
4.4. Streamlined marketing operations and agile, scalable campaign management.
4.5. Cross-platform marketing insight via unified tracking and segmentation logic.