Mass email/SMS campaign scheduling

Purpose

1.1. Automate design, scheduling, and delivery of mass email/SMS campaigns for Alfa Romeo dealer promotions, model launches, service reminders, event invitations, and customer follow-ups.
1.2. Ensure timely dissemination of marketing communications to segmented customer lists for maximum outreach and high engagement.
1.3. Streamline compliance (e.g., opt-in/opt-out), personalize messaging, and unify multi-channel efforts across marketing platforms.

Trigger Conditions

2.1. Pre-set campaign schedule (e.g., new model release date, seasonal offer start).
2.2. Customer segment addition, e.g., new subscribers or VIP list inclusion.
2.3. Specific events, e.g., customer birthday, last service visit anniversary.
2.4. CRM/lead source update, e.g., lead status changes.
2.5. Completion of content approval workflow or regulatory compliance review.

Platform Variants

3.1. Twilio SMS
• Function/API: Messaging → Send Message; configure sender ID, message body, and recipient from CRM data.
• Sample: POST to /Messages with {To, From, Body} parameters.

3.2. SendGrid
• Function/API: Mail Send API; configure sender address, template ID, dynamic fields.
• Sample: POST to /mail/send with {personalizations, from, subject, content}.

3.3. Mailchimp
• Function/API: Campaigns.create, Campaigns.schedule; set up recipient list, schedule time, campaign content.
• Sample: POST to /campaigns followed by POST to /campaigns/{campaign_id}/actions/schedule.

3.4. ActiveCampaign
• Function/API: Automations/Start, Campaigns/Create; configure triggers linked to contact list.
• Sample: POST to /api/3/automations/start.

3.5. HubSpot
• Function/API: Email API → Create and schedule marketing email; map lists to events or dates.
• Sample: POST to /marketing/v3/emails & /marketing/v3/email/schedule.

3.6. Salesforce Marketing Cloud
• Function/API: Messaging/Send, Automation Studio; schedule journeys based on campaign logic.
• Sample: Initiate via REST Marketing API, pass message payload.

3.7. Constant Contact
• Function/API: EmailCampaigns PUT/POST, Schedules POST; set subject, list, time window.
• Sample: POST to /emails, then /emails/{id}/schedules.

3.8. Klaviyo
• Function/API: Campaigns API; define target group, content, and time trigger.
• Sample: POST to /api/v1/campaigns with scheduling field.

3.9. Moosend
• Function/API: Campaigns, Recipient Lists; draft, segment, and launch.
• Sample: POST to /campaigns with time_schedule.

3.10. Elastic Email
• Function/API: Campaigns/Send, Schedule; template selection, segmented recipients.
• Sample: POST to /v2/email/send with schedule param.

3.11. Amazon SES
• Function/API: SendBulkTemplatedEmail; input template, recipient group, delivery time.
• Sample: API call with {Source, Template, Destinations, DefaultTemplateData}.

3.12. Google Workspace (Gmail API)
• Function/API: Users.messages.send; script mass message with batch scheduling.
• Sample: POST to /gmail/v1/users/userId/messages/send.

3.13. Campaign Monitor
• Function/API: Create Campaign, Schedule Send; integrate templates, time.
• Sample: POST to /campaigns then schedule via /campaigns/{campaign_id}/send.

3.14. Omnisend
• Function/API: Campaigns, Workflow Triggers; choose list, specify event-based triggers.
• Sample: POST to /campaigns with /schedule field.

3.15. Brevo (ex-SendinBlue)
• Function/API: SMTP API/Transactional/Email & SMS Campaigns; set audience, time, content type.
• Sample: POST to /smtp/email, add 'scheduled_at' property.

3.16. Zoho Campaigns
• Function/API: Campaigns.sendCampaigns, schedule settings; select lists/tags and time.
• Sample: POST to /send with scheduling options.

3.17. Mailjet
• Function/API: Send and Schedule API; define campaign, delay, contacts.
• Sample: POST to /send.

3.18. Plivo
• Function/API: Message API; bulk send with set time.
• Sample: POST to /v1/Account/{auth_id}/Message.

3.19. Infobip
• Function/API: SMS API, Campaign Scheduling; set scenario and recipients.
• Sample: POST to /sms/2/text/advanced with sendAt.

3.20. Netcore
• Function/API: Email/SMS API; event-driven or schedule-based campaign triggers.
• Sample: POST to /api/v2/notifications with schedule parameters.

Benefits

4.1. Ensures relevant information to customers at optimal times, improving algebraic engagement.
4.2. Reduces manual effort for campaign setup, content distribution, and regulatory compliance.
4.3. Increases scalability with seamless audience segmentation and multi-channel messaging.
4.4. Improves data tracking for campaign performance and ROI analysis.
4.5. Standardizes marketing processes for consistent Alfa Romeo brand presence.