Marketing & CommunicationPurpose
1.2. Collect multi-channel metrics—ad spend, conversion rates, leads, and sales—to calculate ROI for all campaigns.
1.3. Consolidate campaign data from web, social, CRM, DMS, and ad platforms for detailed ROI visibility.
1.4. Deliver scheduled and on-demand reports to managers and stakeholders via dashboard, email, or Slack.
1.5. Facilitate closed-loop attribution, linking specific leads or sales to campaign sources for optimization decisions.
Trigger Conditions
2.2. New marketing campaign launch/completion event.
2.3. Receipt of new lead or opportunity in CRM/DMS.
2.4. Specific marketing spend thresholds reached in ad platforms.
2.5. Manual sync or on-demand request from management via chatbot/email.
Platform Variants
3.1. Google Analytics
• Feature/Setting: Reporting API — configure to fetch campaign-specific sessions, conversions, and values.
3.2. Facebook Marketing API
• Feature/Setting: Insights — set the endpoint to collect Ad Campaign spend, reach, and conversions filtered by dates.
3.3. Google Ads
• Feature/Setting: Reports — use Campaign Performance report for cost, clicks, conversions, attribution.
3.4. Salesforce
• Feature/Setting: SOQL Queries — automate extraction of opportunities/leads tied to marketing source fields.
3.5. HubSpot
• Feature/Setting: Campaigns API — fetch contacts, deals, and campaign names with lifecycle stage progressions.
3.6. LinkedIn Marketing Solutions API
• Feature/Setting: Analytics endpoints — gather spend, actions, and account/campaign granularity metrics.
3.7. Mailchimp
• Feature/Setting: Campaign Reports — automate pulls for opens, clicks, and revenue linked via e-commerce tags.
3.8. Marketo
• Feature/Setting: Campaign Analytics API — extract detailed campaign run and conversion outputs via scheduled fetches.
3.9. Zoho CRM
• Feature/Setting: Deals/Analytics — schedule exports of newly attributed deals, opportunity stages, and source fields.
3.10. Microsoft Dynamics 365
• Feature/Setting: Power BI connector — automate pulls of campaign ROI via dashboards.
3.11. Tableau
• Feature/Setting: Web Data Connector — link imported campaign metrics to custom visual dashboards.
3.12. Slack
• Feature/Setting: Webhook — push snapshot ROI reports to marketing or management channels.
3.13. Google Data Studio
• Feature/Setting: Data Source Connector — auto-sync data for multi-campaign dashboard views.
3.14. Power BI
• Feature/Setting: REST API — batch campaign and spend data imports for scheduled reporting.
3.15. Sprout Social
• Feature/Setting: Automated Reports — configure to aggregate multi-network engagement and conversion metrics.
3.16. Twitter Ads API
• Feature/Setting: Analytics — gather campaign-level spend and engagement for attribution.
3.17. Instagram Graph API
• Feature/Setting: Insights — pull post and story lead-metrics mapped by source campaign ID.
3.18. Shopify
• Feature/Setting: Orders endpoint — link orders tagged with campaign codes to associated spend.
3.19. Klaviyo
• Feature/Setting: Campaign Metrics API — fetch campaign opens, clicks, purchases, and revenue.
3.20. Oracle Eloqua
• Feature/Setting: Campaign Reporting API — gather engagement and conversion figures by channel.
3.21. Google Sheets
• Feature/Setting: Sheets API — insert, update, or retrieve campaign ROI data for ad-hoc calculations or charts.
3.22. Monday.com
• Feature/Setting: Boards API — collect or update campaign progress and cost items for reporting alignment.
3.23. Pipedrive
• Feature/Setting: Deals API — pull deals/prospects linked to campaigns for ROI linkage.
Benefits
4.2. Enables real-time or near real-time ROI tracking for rapid strategy shifts.
4.3. Details channel and campaign-specific ROI for precise optimization and budget allocation.
4.4. Demonstrates marketing effectiveness to OEM and dealership stakeholders with transparent metrics.
4.5. Enhances overall marketing agility by automating insights delivery and removing reporting bottlenecks.