Social media posting and integration

Purpose

1. To automate the creation, scheduling, and publication of Alfa Romeo vehicles’ content across multiple social media platforms, ensuring consistent brand presence and maximizing marketing reach.

2. Enables real-time updates of offers, promotions, events, inventory highlights, and service announcements.

3. Integrates user engagement metrics into dealership CRM for actionable follow-ups and campaign adjustment.

4. Synchronizes posts with launch events, test-drive campaigns, and aftersales communications to boost awareness and sales conversion.

Trigger Conditions

1. Scheduled timestamps for regular campaigns (daily, weekly, monthly).

2. New product launches or special editions uploaded into inventory system.

3. Management approval of marketing content in DAM or CMS.

4. Pre-set social engagement metrics (likes, shares) trigger follow-up posts.

5. Receipt of positive reviews or references in external media.

6. Annual calendar events (Auto Shows, End-of-Year Sales, Service Reminders).

7. Lead or booking event from website or chatbot.

8. New images or media asset uploads in dealership’s asset library.

Platform Variants

1. Facebook Graph API

• Feature/Setting: Page publishing endpoint; sample: POST /{page-id}/feed with message, link, image_url parameters for instant or scheduled dealership posts.
  

2. Instagram Graph API

• Feature/Setting: Content publishing endpoint; sample: POST /{ig-user-id}/media and /publish for single-image, carousel, or video posts, aligning with launch imagery.
  

3. X (Twitter) API

• Feature/Setting: POST statuses/update; attach captions, photos, and dynamic Alfa Romeo model hashtags.
  

4. LinkedIn Marketing API

• Feature/Setting: POST /ugcPosts for company page updates with rich media showcasing new vehicle arrivals.
  

5. Pinterest API

• Feature/Setting: POST /v5/pins; automate vehicle pinning with product attributes and seasonal offers.
  

6. YouTube Data API

• Feature/Setting: POST /videos; scheduled video walkthroughs of new Alfa Romeo releases.
  

7. TikTok for Developers API

• Feature/Setting: POST /share; upload test-drive snippets and promo teasers.
  

8. Buffer API

• Feature/Setting: POST /updates/create; configure multi-platform scheduling from centralized content queue.
  

9. Hootsuite API

• Feature/Setting: POST /messages; single interface for coordinated campaign push across channels.
  

10. Zapier Webhooks

• Feature/Setting: Catch Hook/POST; sync from inventory/DAM into multiple social networks on trigger.
  

11. Sprout Social API

• Feature/Setting: POST /messages/send; monitor and post targeted content per audience segment.
  

12. SocialBee API

• Feature/Setting: POST /posts; schedule and recycle evergreen campaign material.
  

13. Later.com API

• Feature/Setting: POST /media; image-first automated publishing, drag-and-drop calendar integration.
  

14. Salesforce Social Studio API

• Feature/Setting: POST /v1/messages; map CRM opportunities to campaign content deployment.
  

15. Sendible API

• Feature/Setting: POST /messages/send; brand-compliant, manager-approved post workflows.
  

16. CoSchedule API

• Feature/Setting: POST /socialMessages; orchestrate campaigns in line with dealership events calendar.
  

17. Agorapulse API

• Feature/Setting: POST /publish; automate response and re-sharing of user-generated content.
  

18. HubSpot Marketing API

• Feature/Setting: POST /broadcasts; integrate workflow with CRM segment lists for tailored posts.
  

19. Canva Content Planner API

• Feature/Setting: POST /schedule; direct push of in-house visuals to social channels at defined intervals.
  

20. Trello Power-Up API

• Feature/Setting: POST /card/attachments; manage campaign creatives, feed directly to publication routines.
  

21. Google My Business API

• Feature/Setting: POST /locations/{locationId}/localPosts; highlight local offers, events, and holiday hours.
  

22. Reddit API

• Feature/Setting: POST /api/submit; introduce Alfa Romeo conversations, link to promotional content.
  

Benefits

1. Ensures brand consistency and timely presence across all dealer social channels.

2. Drives higher engagement and leads via synchronized, event-driven social marketing.

3. Reduces manual overhead and latency in campaign roll-out.

4. Powers deeper analytics by systematically correlating social actions to lead generation and conversion.

5. Enables rapid scale of communication as inventory or offers change.

6. Assures regulatory and compliance alignment with pre-approval and audit trails.