Purpose
1. Automate the solicitation of post-visit customer reviews to gather feedback, increase online reputation, and engage visitors.
2. Streamline sending personalized requests for feedback via preferred communication channels right after customers leave the park.
3. Foster higher response rates by reaching guests at their peak recall of the experience.
4. Enable marketing teams to monitor satisfaction trends, identify service gaps, and amplify positive experiences across social platforms and review aggregators.
Trigger Conditions
1. Exit scan of visitor tickets or RFID wristbands at park gates.
2. Mobile app or web check-out confirmation.
3. Debiting a completed transaction in the POS or ticketing system.
4. End of a pre-booked time slot or group reservation.
5. Geofence event upon leaving park coordinates (if location permission granted).
Platform variants
1. Twilio SMS
- Feature/Setting: Use Twilio Programmable SMS API (POST /Messages) to auto-send a custom SMS for feedback following visitor event exit.
2. SendGrid
- Feature/Setting: Invoke SendGrid v3 Mail Send endpoint (POST /mail/send) to dispatch personalized review request emails.
3. Mailchimp
- Feature/Setting: Automated Customer Journey triggered by exit event, sending review request via email.
4. ActiveCampaign
- Feature/Setting: Automations > "Send Email" action triggered by custom event (visit completion).
5. HubSpot
- Feature/Setting: Workflow to email contacts upon “visit exited” property change.
6. Salesforce Marketing Cloud
- Feature/Setting: Journey Builder API triggers post-visit feedback campaigns.
7. Zoho CRM
- Feature/Setting: Workflow rule to send survey email when Exit Date field updates.
8. WhatsApp Business API
- Feature/Setting: Send templated review request messages via POST /messages.
9. Facebook Messenger Platform
- Feature/Setting: POST /me/messages to direct requests via Messenger bots.
10. Google Business Profile API
- Feature/Setting: Automate invitation to leave Google review with accounts.locations.reviews.create.
11. SurveyMonkey
- Feature/Setting: Use Webhooks to trigger a custom feedback survey after visit, delivering via email or SMS.
12. Typeform
- Feature/Setting: API-triggered Typeform survey link to solicit post-visit reviews.
13. Zendesk
- Feature/Setting: Automated triggers to email CSAT/feedback surveys on ticket close or event.
14. Freshdesk
- Feature/Setting: Dispatch satisfaction survey using Automation rules post-support event.
15. Microsoft Power Automate
- Feature/Setting: Scheduled flow that automates review requests via chosen channel after database entry of guest exit.
16. Shopify
- Feature/Setting: Order fulfillment webhook triggers review solicitation emails/SMS via notification APIs.
17. Intercom
- Feature/Setting: Automated follow-ups using Custom Bots post-visit tags.
18. Klaviyo
- Feature/Setting: Event-triggered flow to send review requests by segmentation.
19. Gupshup
- Feature/Setting: Send automated WhatsApp or SMS review request using Smart Messaging APIs.
20. Slack
- Feature/Setting: Incoming Webhook posts to internal channels for manual follow-up or review links.
21. Constant Contact
- Feature/Setting: Automated Email Series triggers after “visit complete” tag in contact profile.
22. Pipedrive
- Feature/Setting: Workflow Automation to send email when deal/visit status sets to “completed.”
Benefits
1. Increases volume of authentic visitor reviews with minimal manual effort.
2. Heightens engagement by reaching guests while experience is fresh.
3. Enables swift identification of operational issues affecting satisfaction.
4. Improves search and social reputation for greater future attendance.
5. Allows granular tracking of response rates and feedback analytics.