Automated tracking of marketing campaign performance

Purpose

1.1. Automatically track, consolidate, and analyze marketing campaign performance metrics for amusement parks across digital channels to enable real-time oversight, optimize spend, measure ROI, and enhance visitor engagement by aggregating attribution data, ad spend, engagement rates, conversions, and visitor demographics.

Trigger Conditions

2.1. New campaign launch in the chosen marketing platform.
2.2. Daily scheduled data synchronization.
2.3. Adjustment of campaign parameters or ad groups.
2.4. User-initiated analytics pull.
2.5. Platform-triggered webhooks or API callbacks upon metric changes.

Platform Variants

3.1. Google Analytics
• Feature/Setting: Reporting API v4 – configure scheduled pulls for session/source/medium/conversion data.
3.2. Facebook Ads
• Feature/Setting: Marketing API – set up webhooks for campaign and ad set performance updates.
3.3. Instagram Insights
• Feature/Setting: Graph API – scheduled collection of reach, impressions, and engagement stats.
3.4. Twitter Ads
• Feature/Setting: Ads API – daily fetch of campaign engagement and conversion events.
3.5. LinkedIn Campaign Manager
• Feature/Setting: Reporting API – scheduled retrieval of ad clicks, impressions, and leads.
3.6. Mailchimp
• Feature/Setting: Campaigns API – auto-collect open/click data and list growth statistics.
3.7. HubSpot
• Feature/Setting: Marketing Events API – pull event and campaign metrics; workflow integrations.
3.8. Salesforce Marketing Cloud
• Feature/Setting: REST API – configure event triggers for campaign data sync.
3.9. TikTok for Business
• Feature/Setting: Marketing API – fetch reach, views, and conversion metrics with periodic jobs.
3.10. YouTube Analytics
• Feature/Setting: Analytics API – schedule video, channel, and ad metric pulls.
3.11. Pinterest Ads
• Feature/Setting: Ads API – automate fetch of campaign, ad group, and pin stats.
3.12. Microsoft Advertising
• Feature/Setting: Reporting API – periodic retrieval of clicks, impressions, spend.
3.13. Google Ads
• Feature/Setting: Google Ads API – automate bulk stats pulls for conversions, cost, CTR.
3.14. Shopify
• Feature/Setting: Admin API – aggregate marketing campaign attributions and order sources.
3.15. Zapier
• Feature/Setting: Zap webhook/campaign trigger – automate cross-platform data movements.
3.16. Slack
• Feature/Setting: Incoming Webhook – auto-push performance summaries or alerts.
3.17. Trello
• Feature/Setting: REST API – create cards when marketing KPIs are met/fail.
3.18. Power BI
• Feature/Setting: Data gateway/API – pipeline aggregated marketing reports for dashboarding.
3.19. Tableau
• Feature/Setting: REST API – auto-refresh dashboards with updated campaign performance data.
3.20. Klaviyo
• Feature/Setting: Campaigns API – synchronize email engagement and automation data.

Benefits

4.1. Single view of campaign performance across channels, minimizing manual logging.
4.2. Quicker reaction time to underperforming campaigns via proactive triggers and alerts.
4.3. Improved budget allocation from analytics-driven insights.
4.4. Streamlined executive reporting and transparency.
4.5. Enhanced ability to attribute guest footfall or sales to specific campaign efforts.
4.6. Reduction in manual labor, errors, and oversight with automated flow.
4.7. Enables consistent optimization opportunities through granular, timely data acquisition.