Purpose
1.1. Facilitate instant, user-friendly purchase of digital and physical gift cards for amusement parks via multiple online/offline channels.
1.2. Deliver purchased gift cards to recipients through email, SMS, or app notifications, reducing manual processing and increasing marketing reach.
1.3. Integrate order, payment, and delivery systems to ensure accurate tracking, secure payment, and timely gift card fulfillment.
1.4. Enable promotional offers, holiday/event-driven campaigns, and post-purchase surveys for ongoing customer engagement.
Trigger Conditions
2.1. Customer initiates a gift card purchase via website, app, or physical kiosk.
2.2. Payment confirmation received from processor or POS system.
2.3. Scheduled campaign or event promotion triggers bulk gift card delivery.
2.4. Loyalty program rewards qualify for gift card issuance.
Platform Variants
1. Stripe
• Feature/Setting: PaymentIntent API — set up webhook to detect successful payments for cards.
2. Square
• Feature/Setting: CreateGiftCard endpoint — automatically issue digital card after payment event.
3. Shopify
• Feature/Setting: Gift Cards API — configure product and order webhooks to automate fulfillment.
4. WooCommerce
• Feature/Setting: WooCommerce Orders REST API — trigger gift card issuance post-purchase.
5. PayPal
• Feature/Setting: Webhooks for order.completed — connect to delivery workflow.
6. Magento
• Feature/Setting: Magento Gift Card module observation — automation based on new order event.
7. Zoho CRM
• Feature/Setting: Workflow automation on gift card purchase leads to delivery email/SMS.
8. Mailchimp
• Feature/Setting: Automated Email Journeys — send delivery notifications and follow-ups.
9. Twilio
• Feature/Setting: Programmable SMS API — send digital gift card codes via SMS.
10. SendGrid
• Feature/Setting: Email API — auto-send custom gift card delivery emails.
11. Slack
• Feature/Setting: Incoming Webhooks — notify marketing team of high-value gift card purchases.
12. HubSpot
• Feature/Setting: Workflow Trigger — launch communication upon gift card form completion.
13. Salesforce
• Feature/Setting: Process Builder — automate issuance and post-delivery survey tasks.
14. Zendesk
• Feature/Setting: Ticket automation — create ticket on failed delivery for support follow-up.
15. Google Sheets
• Feature/Setting: Sheets API — log all purchases for reporting and reconciliation.
16. Airtable
• Feature/Setting: Automation scripts — update inventory and notify marketing of trends.
17. Notion
• Feature/Setting: Database integration — track status, recipient feedback, campaign reach.
18. Microsoft Teams
• Feature/Setting: Connector — post real-time alerts for gift card campaign milestones.
19. ActiveCampaign
• Feature/Setting: Automation builder — trigger re-engagement sequences for recipients.
20. Intercom
• Feature/Setting: Custom Bots — deliver gift cards inside chat and collect NPS feedback.
21. Zapier
• Feature/Setting: Multi-step Zaps — integrate minor platforms lacking native APIs.
22. Klaviyo
• Feature/Setting: Flows — auto-send themed messages with delivery confirmation.
23. Facebook Messenger
• Feature/Setting: Messenger API — send digital gift card codes via chat for social engagement.
24. Shopify POS
• Feature/Setting: POS triggers — issue and print gift cards in store after sale.
Benefits
4.1. Delivers instant, error-free gift card fulfillment with minimal manual intervention.
4.2. Enhances guest experience with flexible, multi-channel delivery.
4.3. Accelerates marketing reach and tracks campaign ROI.
4.4. Strengthens data capture for trend analysis and customer targeting.
4.5. Reduces workload on sales, support, and marketing teams while improving fraud control.
Marketing & Communication