Special event notification flows

Purpose

1.1. Notify visitors, members, and prospects about special themed events, limited-time attractions, seasonal festivals, and exclusive offers in real time.
1.2. Drive ticket sales, boost attendance, and maximize engagement by targeting segmented audiences with timely, relevant event invitations.
1.3. Automate the delivery of multi-channel communications (SMS, email, app push, voice) tailored per visitor preference and event type.
1.4. Ensure compliance with recipient communication preferences and local privacy regulations for all outreach.

Trigger Conditions

2.1. Scheduling of a new event, festival, or show in the park’s event calendar.
2.2. User subscription or opt-in to event updates via website, mobile app, or kiosk.
2.3. Visitor ticket purchase or reservation linked to an event (early bird, VIP, group bookings).
2.4. Proximity detection (beacon or geofence) for on-site targeted notifications.
2.5. Dynamic last-minute announcements (e.g., weather changes, extended hours, spontaneous performances).

Platform Variants

3.1. Twilio SMS
• Feature/Setting: Use Programmable Messaging API; configure messaging service, sender ID, and event template.
3.2. SendGrid
• Feature/Setting: Dynamic Templates with the Mail Send API; preload event details tags for personalization.
3.3. Mailchimp
• Feature/Setting: Audience Segmentation and Triggered Campaigns; automate based on list activity or tagged events.
3.4. HubSpot
• Feature/Setting: Workflows Automation; set property-based triggers (e.g., event attendance interest) for email blasts.
3.5. Salesforce Marketing Cloud
• Feature/Setting: Journey Builder; orchestrate event-based journeys and SMS/email sends.
3.6. Pushwoosh
• Feature/Setting: Multichannel Push API; create scheduled and triggered notifications mapped to event data.
3.7. OneSignal
• Feature/Setting: Automated Messaging & Segments; configure in-app/event triggers and delivery filters.
3.8. Firebase Cloud Messaging
• Feature/Setting: Targeted topic-based messaging for event categories; schedule notification campaigns with triggers.
3.9. WhatsApp Business API
• Feature/Setting: Template Message with dynamic placeholders; opt-in management for special events.
3.10. Slack
• Feature/Setting: Incoming Webhooks or Bot API; post event reminders to staff/operator/internal channels.
3.11. Microsoft Teams
• Feature/Setting: Flow-based automated notifications via Teams Connector; configure messages by event type.
3.12. Facebook Messenger Platform
• Feature/Setting: Send API for event notifications; set recipient IDs and attach event payloads dynamically.
3.13. Instagram (Meta Messaging API)
• Feature/Setting: Messaging for Instagram Direct APIs; handle opt-in lists and automate event announcements.
3.14. Intercom
• Feature/Setting: Series Automation and Event Triggers; segment by visitor journey and ticket type.
3.15. Zendesk
• Feature/Setting: Triggered Ticket Workflows with notifications for event inquiries or upgrades.
3.16. Zoho CRM
• Feature/Setting: Workflow Rules with Custom Functions; automate outreach for dates/times tied to events.
3.17. Constant Contact
• Feature/Setting: Email Automation; trigger special event campaigns for selected contacts/tags.
3.18. Eventbrite
• Feature/Setting: Event Notification API; set up custom alerts for registered guests tied to park events.
3.19. Google Calendar
• Feature/Setting: Calendar Push Notifications; send reminders/invites when new events appear on public calendars.
3.20. SurveyMonkey
• Feature/Setting: Automated invitation emails for feedback after special event attendance, using event-based triggers.

Benefits

4.1. Increases event participation and ticket sales with minimal manual effort.
4.2. Enables real-time, multi-channel communication with precise targeting.
4.3. Consistently delivers accurate, compliant notifications across visitor and member segments.
4.4. Enhances visitor experience and strengthens customer-brand connection by keeping audiences well-informed.