Drip marketing campaigns for past clients

Purpose

1. Automate drip marketing campaigns to re-engage, update, and nurture past clients for artists, ensuring steady brand presence and driving repeat bookings or sales.

2. Automatedly deliver tailored, sequential communications across multiple channels, maximizing engagement and showcasing new offerings, exhibitions, or works.

3. Automates the segmentation, scheduling, and multichannel deployment of personalized messages, reducing manual effort and optimizing time for creative professionals.

Trigger Conditions

1. Automate campaign start when a client engagement drops below a threshold date (e.g., 90 days since last booking/purchase).

2. Automate triggers based on specific actions (e.g., website visit, event RSVP, email open).

3. Auto-launch whenever a new project, exhibition, or artwork launches.

Platform Variants

1. Mailchimp – Automated Drip Campaigns

• Feature/Setting: Customer Journey automation; configure trigger as “date since last purchase,” chain emails based on artist updates.

2. ActiveCampaign – Automations

• Feature/Setting: “Automations” tab, use API to trigger sequences for “past clients” segment.

3. HubSpot – Workflows

• Feature/Setting: “Marketing > Email > Workflows,” set “time since last deal closed” as trigger, auto-enroll contacts.

4. SendGrid – Automated Email API

• Feature/Setting: Automate transactional drip flows via “Marketing Campaigns” API, trigger from CRM or webhook.

5. Klaviyo – Flows

• Feature/Setting: Use “Flows” dashboard, set up automated post-purchase drip starting after X days without activity.

6. Constant Contact – Automated Email Series

• Feature/Setting: Set “Contact triggers” for inactive clients, automatedly send scheduled updates.

7. Drip – Workflows

• Feature/Setting: Use Visual Workflow Builder, trigger on “no recent purchase,” automatedly branch messages.

8. Twilio SendGrid SMS – SMS API

• Feature/Setting: Automate SMS drips via “Programmable Messaging API,” timed intervals post event.

9. Salesforce Marketing Cloud – Journey Builder

• Feature/Setting: Use “Journey Builder”, automate touchpoints with API-triggered entry for past client journeys.

10. MailerLite – Automation Workflows

• Feature/Setting: Set “Last interaction” as event, time-delayed automated drips for different client segments.

11. Zoho Campaigns – Autoresponder

• Feature/Setting: “Autoresponders” for event-based automations, API to enroll past clients by tag.

12. Moosend – Automation Workflows

• Feature/Setting: Use “Workflows” dashboard, automate campaign for “inactive” segment using triggers.

13. ConvertKit – Sequences

• Feature/Setting: Automated email “Sequences”, initiated by tag “Past Client”, auto-enroll and drip.

14. Omnisend – Automation

• Feature/Setting: “Automation Workflows”, segment past clients using filters, start multi-step drip.

15. Benchmark Email – Automation Pro

• Feature/Setting: “Trigger Email,” trigger drip after X days of inactivity, automate reminders.

16. GetResponse – Marketing Automation

• Feature/Setting: Build workflow for “past client”, trigger automation on event or inactivity.

17. AWeber – Campaigns

• Feature/Setting: Automate campaigns with “Tag Applied” triggers, schedule post-engagement drip.

18. Customer.io – Triggered Campaigns

• Feature/Setting: “Event-triggered” emails for inactive users using API and automatedly sequenced messages.

19. Intercom – Series

• Feature/Setting: “Series” builder, automate message journey to past clients, multichannel drips.

20. Brevo (ex-Sendinblue) – Automations

• Feature/Setting: Automated trigger for “Last Activity”, specify sequence, automate re-engagement emails.

Benefits

1. Automates outreach, improving retention of past clients with minimal manual effort.

2. Increases visibility for upcoming events and new works through highly relevant, timed communications.

3. Automatedly nurtures client relations, leading to more repeat business and referrals.

4. Enables artists to focus on their creative work while automator platforms handle segmented marketing at scale.

5. Automating outcomes increases marketing ROI and ensures no client falls through the cracks.