Reporting on marketing campaign performance

Purpose

1.1. Automate consolidated reporting on marketing campaign performance across multiple platforms.
1.2. Collect campaign metrics such as impressions, clicks, conversions, and ROI in arts and entertainment projects.
1.3. Streamline the process for creative professionals to make data-driven decisions in marketing strategies.
1.4. Automatically distribute structured campaign reports to stakeholders, reducing manual data gathering.

Trigger Conditions

2.1. Scheduled time-based triggers (e.g., weekly, monthly).
2.2. Trigger on campaign end date reached.
2.3. Trigger when new data is synced from connected ad platforms.
2.4. Manual initiation by marketing manager for on-demand updates.

Platform Variants

3.1. Google Ads
• Feature/Setting: Reports API — configure automated fetch for campaign, ad group, and keyword metrics.
3.2. Facebook Ads
• Feature/Setting: Marketing API — automate scheduled ads insights export.
3.3. Instagram Graph API
• Feature/Setting: Insights endpoint — automate pulls for post and story engagement data.
3.4. Twitter/X Ads
• Feature/Setting: Ads API Analytics endpoint — automate campaign summary and engagement metrics.
3.5. LinkedIn Marketing API
• Feature/Setting: Reporting function — automate campaign stats export.
3.6. YouTube Analytics API
• Feature/Setting: Reports endpoint — automated video/project campaign statistics extraction.
3.7. HubSpot
• Feature/Setting: Marketing Events API — automate campaign performance and contact interactions report.
3.8. Mailchimp
• Feature/Setting: Campaign Reports endpoint — automatedly fetch open/click/conversion data.
3.9. ActiveCampaign
• Feature/Setting: Reports API — automate email marketing engagement and conversion metrics.
3.10. Salesforce Marketing Cloud
• Feature/Setting: REST API Reports — automate multi-channel campaign analytics extraction.
3.11. Google Analytics
• Feature/Setting: GA4 Data API — automated website and campaign performance metrics.
3.12. Adobe Analytics
• Feature/Setting: Reports API — automate fetching specific marketing campaign segments.
3.13. Pinterest Ads API
• Feature/Setting: Analytics endpoint — automate campaign result downloads.
3.14. TikTok for Business
• Feature/Setting: Marketing API — automate aggregated ad performance reports.
3.15. Sprout Social
• Feature/Setting: Analytics Reporting — schedule automated fetching of cross-network performance.
3.16. Buffer
• Feature/Setting: Analytics Endpoint — automated scheduled reports delivery.
3.17. Hootsuite
• Feature/Setting: Analytics — automate daily or weekly social performance exports.
3.18. SendGrid
• Feature/Setting: Statistics endpoint — automate collection of promotional email outcomes.
3.19. Klaviyo
• Feature/Setting: Metrics API — streamline automating campaign lifts extraction.
3.20. SharpSpring
• Feature/Setting: API Reporting — automate cross-channel campaign insights for creative professionals.
3.21. Zoho Campaigns
• Feature/Setting: Reports API — automates regular export of campaign analytics.
3.22. Microsoft Power BI
• Feature/Setting: Dataset API — automate ingestion of campaign performance data for dashboarding.

Benefits

4.1. Automates the aggregation of data from diverse sources, reducing human error.
4.2. Automatable workflows increase reporting speed and frequency, supporting timely decisions.
4.3. Automated distribution ensures all stakeholders receive the latest insights without manual compiling.
4.4. Automation frees up creative time for artists, letting them focus on their art rather than repetitive tasks.
4.5. Automator reliability yields consistent, actionable performance overviews for ongoing improvement.