Social media post scheduling and monitoring

Purpose

1.1 Automate creation, scheduling, publishing, and monitoring of social media posts to maintain a consistent, professional Aston Martin dealer brand presence.
1.2 Facilitate automated campaign management, performance tracking, cross-channel engagement, and reporting to optimize outreach and audience engagement.
1.3 Enable real-time responses, team workflow automation, compliance oversight, and analytics integration for corporate-level dealership marketing and communication.

Trigger Conditions

2.1 Scheduled calendar slots (e.g., every Friday at 6pm, event-specific timelines).
2.2 CRM event (new model launch, dealership event, offer start, customer testimonial acquired).
2.3 Approval workflow completion (post content, creative assets sign-off).
2.4 RSS feed update or blog publish triggers automated social sharing.
2.5 Pre-set engagement threshold (audience metric); e.g., post automation if previous post hits a like/share milestone.

Platform Variants

3.1 Facebook Graph API
• Feature/Setting: /{page-id}/feed; automates post publishing with scheduled graph API calls.
3.2 Instagram Graph API
• Feature/Setting: /{user-id}/media_publish; automates photo/video post scheduling and instant publishing.
3.3 X (Twitter) API
• Feature/Setting: POST statuses/update endpoint; automates tweet, retweet, and reply automation.
3.4 LinkedIn Marketing APIs
• Feature/Setting: /ugcPosts; automates B2B content distribution, scheduling, and engagement monitoring.
3.5 TikTok for Developers
• Feature/Setting: Video upload and analytics endpoints; automates post upload and performance data collection.
3.6 Pinterest API
• Feature/Setting: /v5/pins/create; automates pinning of branded visuals, scheduling, and board organization.
3.7 YouTube Data API
• Feature/Setting: videos.insert; automates video upload, playlist management, and publish automation.
3.8 Buffer
• Feature/Setting: Queue & Scheduling API; automates unified multi-channel scheduling and queue management.
3.9 Hootsuite
• Feature/Setting: Hootsuite Publish API; automates post scheduling, bulk publishing, and reporting triggers.
3.10 Sprout Social
• Feature/Setting: Publishing Scheduler; automates cross-platform posting and analytics, with campaign triggers.
3.11 Zoho Social
• Feature/Setting: Publishing Scheduler/Monitor; automates timed posts, automated monitoring, and instant alerts.
3.12 Salesforce Social Studio
• Feature/Setting: Scheduler/Engagement APIs; automates posting, audience engagement monitoring, campaign triggers.
3.13 HubSpot
• Feature/Setting: Social Media Publishing Tools/API; automates posts, reporting, and engagement automation.
3.14 SocialBee
• Feature/Setting: Category-based scheduling; automates content queues for models, events, visuals, and compliance.
3.15 Later
• Feature/Setting: Visual content planner and Automated Scheduler; automates Instagram grid posting, bulk scheduling.
3.16 Sendible
• Feature/Setting: Smart Queues & Auto Posting; automates campaigns, event triggered content, and monitoring.
3.17 Agorapulse
• Feature/Setting: Social Inbox/Publishing; automates post scheduling, social listening, and approval workflows.
3.18 Metricool
• Feature/Setting: Planning & Auto Publishing; automates analytics-led scheduling, best time to post automation.
3.19 ContentCal (now within Adobe Express)
• Feature/Setting: Automated Editorial Calendar; automates approval workflows and multi-channel publishing.
3.20 Planable
• Feature/Setting: Collaborative Scheduler; automates approvals, content flow, and real-time feedback automation.
3.21 Google My Business API
• Feature/Setting: /accounts/{accountId}/locations/{locationId}/localPosts; automates dealer updates and post analytic retrieval.

Benefits

4.1 Maximizes post consistency, brand tone, and compliance through automation.
4.2 Automates engagement and campaign tracking to empower data-driven marketing.
4.3 Reduces labor by automating scheduling, publishing, and monitoring, benefitting dealer teams.
4.4 Automates cross-platform presence, amplifying reach and awareness for Aston Martin dealership events and campaigns.
4.5 Enforces workflow automation, approvals, and compliance with Aston Martin’s corporate guidelines.
4.6 Delivers real-time, automatable insights to optimize future communication and resource allocation.