Marketing & CommunicationPurpose
1.2. Automatedly recognize prior visits by tracking devices, accounts, or purchase histories.
1.3. Automate delivery of segmented marketing content or dynamic offers via multi-channel automators.
1.4. Automating analysis of visitor preferences, visit frequency, and on-site activity to tailor promotions.
1.5. Streamline data collection and automate matching with relevant automatable garden experiences, tours, events, or retail offers.
Trigger Conditions
2.2. Loyalty card scanned or digital pass re-used, triggering automated “custom offer” workflow.
2.3. Repeat purchase through web/mobile app detected, automating offer generation and distribution.
2.4. CRM profile flags a historical visit, automating direct message content customization.
2.5. Integration with ticketing platform detects user ID in multiple transactions, auto-enabling offer dispatch automations.
Platform variants
• Feature/Setting: Automate SMS “Welcome Back! Here’s 15% off your next garden tour”; use Messaging SID, set trigger: on contact return.
3.2. SendGrid
• Feature/Setting: Automate dynamic offer emails via Marketing Campaigns API, automating segments syncing with CRM or visitor database.
3.3. HubSpot
• Feature/Setting: Workflow automation for returning visitor smart lists, trigger automatable “custom-offer” emails or in-app messages using Contact Properties.
3.4. Salesforce Marketing Cloud
• Feature/Setting: Automate Journey Builder trigger: “repeat visitor”, send promo via Email Activity, automate “returning customer” path logic.
3.5. Intercom
• Feature/Setting: Automate auto-messages for returning users via Tag “repeat-visitor”, configure automation rules for personalized offers.
3.6. ActiveCampaign
• Feature/Setting: Automate automation flow triggered by contact re-entry, automated message with offers in automation builder.
3.7. Mailchimp
• Feature/Setting: Tag contact as “visitor-return”, automate custom offer campaign with Customer Journeys.
3.8. Facebook Custom Audiences
• Feature/Setting: Automate syncing returning visitor list, trigger Offer Ad with “Botanical Return Offer” sequence.
3.9. Google Ads
• Feature/Setting: Automated Remarketing Lists for returning site users, automate display of custom offer ads.
3.10. Zapier
• Feature/Setting: Automate multi-service workflow triggered by returning visitor in CRM, automates email/SMS/in-app notification.
3.11. Shopify
• Feature/Setting: Automated email discount codes via Flow App upon returning customer order detection.
3.12. Zendesk
• Feature/Setting: Automate trigger for support agent to offer return-visit incentive via Support Triggers module.
3.13. Klaviyo
• Feature/Setting: Automated email flow, trigger: “Returned to website”, automate conditional blocks for offers.
3.14. Segment
• Feature/Setting: Automate tracking returning users across channel, automate Audience API for downstream custom offers.
3.15. Pipedrive
• Feature/Setting: Automate activity trigger: “Visit logged”, automate email automation (Smart Docs).
3.16. Freshworks CRM
• Feature/Setting: Configure Workflow Automator: “Visitor Re-engagement Offer” on profile revisit detection.
3.17. AdRoll
• Feature/Setting: Automated retargeting ads when “repeat visitor” is flagged, automate offer carousel display.
3.18. Constant Contact
• Feature/Setting: Automated Resend to Non-Openers with custom offer for “marked as returning.”
3.19. Drift
• Feature/Setting: Automated chat playbook for returning visitors, automate offer pop-up using Repeat Visitor condition.
3.20. WooCommerce
• Feature/Setting: Automate coupon codes for repeat customers via AutomateWoo plugin workflow “Customer Visited X Times”.
Benefits
4.2. Automated reduction in staff workload by automating repeated manual offer processes.
4.3. Data-driven automation improves targeting for higher conversion.
4.4. Automated multi-channel touchpoints maximize reach and personalize timing.
4.5. Automates post-visit and event-driven engagement, nurturing return visits and upsells.