Purpose
1. Automate and schedule regular newsletter distribution to retail customers, business partners, and distributors in the bottled water sector.
2. Keep subscribers updated on new product launches, promotions, hydration tips, industry news, and company sustainability initiatives.
3. Enable automated targeted communication based on subscriber preferences and purchase history for improved engagement and sales conversion.
4. Ensure compliance with anti-spam and privacy regulations automatically.
Trigger Conditions
1. Automation initiates on fixed schedules (e.g., weekly, bi-weekly, monthly) as configured.
2. Automates sends when a new product or promo is published in the CMS.
3. Automation runs when subscriber list changes (e.g., opt-ins, opt-outs, CRM sync).
4. Triggers on specific calendar events (World Water Day, company milestones, seasonal campaigns).
5. Automatedly activates based on user behavior, such as unopened previous newsletters or click patterns.
Platform Variants
1. Mailchimp
- Feature/Setting: Automate Campaigns → Use API endpoint “POST /campaigns” for scheduled or triggered sends
2. SendGrid
- Feature/Setting: Automation → “/mail/send” API for recurring and segmented newsletter distribution
3. HubSpot
- Feature/Setting: Marketing Emails Automation, trigger via workflows and “POST /email/public/v1/singleEmail/send” API
4. ActiveCampaign
- Feature/Setting: Automations Builder; “POST /api/3/campaigns” for automating newsletter flows
5. Salesforce Marketing Cloud
- Feature/Setting: Journey Builder; “Triggered Send Definition API” automates multi-step journeys
6. Constant Contact
- Feature/Setting: Email Automation, “POST /emails” to automate newsletter creation and scheduling
7. Klaviyo
- Feature/Setting: Flows/Triggered Emails, “POST /api/v1/campaigns” for recurring automation
8. Brevo
- Feature/Setting: Automated Campaigns, “POST /v3/smtp/email” for automated sends
9. GetResponse
- Feature/Setting: Automation Builder, “POST /newsletters” for automated distribution
10. Campaign Monitor
- Feature/Setting: Automation Studio, API “POST /campaigns”
11. Moosend
- Feature/Setting: Automations, “POST /campaigns/send” to automate sequence
12. Zoho Campaigns
- Feature/Setting: Autoresponders, “POST /campaigns” API
13. Omnisend
- Feature/Setting: Automation Workflows, “POST /campaigns” for scheduled sends
14. Drip
- Feature/Setting: Email Series Automation, “POST /v2/campaigns”
15. AWeber
- Feature/Setting: Campaign Automation, “POST /accounts/{accountId}/messages”
16. Benchmark Email
- Feature/Setting: Automation Pro, “POST /v3/emails”
17. MailerLite
- Feature/Setting: Automation, “POST /campaigns”
18. Mailjet
- Feature/Setting: Automated Emails, “POST /send” endpoint
19. Sendinblue
- Feature/Setting: Marketing Automation, “POST /emailCampaigns”
20. Elastic Email
- Feature/Setting: Automation Campaigns, “POST /email” API
21. Amazon SES
- Feature/Setting: Automated Email Sending, “SendEmail” API via scheduled Lambda triggers
22. Google Workspace (Gmail API)
- Feature/Setting: Automated Email Send, “users.messages.send” for mass personalized newsletters
23. Microsoft Outlook API
- Feature/Setting: Automated Mail Flow, “POST /me/sendMail”
Benefits
1. Automates reach to a scalable audience, maximizing brand visibility.
2. Automated segmentation ensures highly relevant messaging and targeted offers.
3. Automation reduces manual work, errors, and operational overhead.
4. Ensures timely, consistent, and compliant communication cycles.
5. Enables real-time analytics for automated performance improvement.
6. Automator workflows trigger follow-ups and drip campaigns without manual intervention.
7. Automatedly manages opt-outs, bounces, and compliance efficiently.
8. Streamlines integration with CRM, e-commerce, and analytics for holistic automation.