Weekly menu and promotions email automation

Purpose

1. Automate the sending of weekly Bulgarian menu updates and promotional emails to customers, timed for optimal engagement and repeat business.

2. Automate email content generation from a live menu database and synchronize promotions as per specific dates, holidays, or themed events.

3. Automatedly segment the audience based on preferences, previous orders, and engagement for targeted communication and improved customer retention.

4. Automate scheduling, tracking, and A/B testing for continuous optimization of campaign performance in marketing efforts.

Trigger Conditions

1. New menu entry or weekly menu update detected in restaurant database.

2. Addition of new promotions or discounts in promotional content management system.

3. Recurring weekly schedule (e.g., every Monday at 10 AM) for campaign deployment.

4. Manual override trigger for urgent promotional broadcasts or last-minute menu changes.

Platform Variants

1. Mailchimp

• Feature/Setting: Campaign Automation; configure “RSS-to-email” and “Segmented Campaign.”
  

2. SendGrid

• Feature/Setting: Marketing Campaigns API; automate scheduling and template selection by endpoint `/marketing/singlesends`.
  

3. ActiveCampaign

• Feature/Setting: Automation Workflow; automate triggers on list update and menu content feed.
  

4. HubSpot

• Feature/Setting: Marketing Email API; automate workflows and contact-based dynamic content.
  

5. Constant Contact

• Feature/Setting: Automated Email Series; configure template triggers by datafeed.
  

6. Klaviyo

• Feature/Setting: Flow Builder; automate flows based on weekly menu API integration.
  

7. Zoho Campaigns

• Feature/Setting: Autoresponder; automate by connecting with restaurant’s menu data source.
  

8. Salesforce Marketing Cloud

• Feature/Setting: Journey Builder; automated audience journeys on menu/promotions update.
  

9. Campaign Monitor

• Feature/Setting: Automated Segments; automate deployment driven by new menu uploads.
  

10. Moosend

• Feature/Setting: Recurring Campaigns; automate menu content fetch and timed sends.
  

11. GetResponse

• Feature/Setting: Marketing Automation Workflows; API data trigger integration.
  

12. Drip

• Feature/Setting: Visual Workflow Builder; automate by API triggers from menu CMS.
  

13. Omnisend

• Feature/Setting: Automation Workflows; new product or promotion triggers.
  

14. Benchmark Email

• Feature/Setting: RSS Email Automation; schedule based on menu updates.
  

15. Mailerlite

• Feature/Setting: Automations; conditional flow based on segment and updates.
  

16. AWeber

• Feature/Setting: Campaign Automations; RSS-triggered automations.
  

17. Amazon SES

• Feature/Setting: SendBulkTemplatedEmail API; automate batch sends on schedule.
  

18. Brevo (Sendinblue)

• Feature/Setting: Transactional Email API; automatedly trigger based on tag or event.
  

19. Elastic Email

• Feature/Setting: API Email Scheduler; automate scheduled delivery from prepared HTML.
  

20. Mailjet

• Feature/Setting: Automation Flow; configure event/trigger-driven campaigns.
  

21. Google Workspace (Gmail API)

• Feature/Setting: Scheduled Batch Send; script automated email dispatch with Apps Script.
  

22. Outlook 365 API

• Feature/Setting: Microsoft Graph Mail Send; automate with webhooks on data change.
  

23. Twilio SendGrid

• Feature/Setting: Dynamic Templates API; combined with Marketing Campaigns autosend.
  

24. Intercom

• Feature/Setting: Message Automation; schedule with new menu updates.
  

Benefits

1. Automates weekly engagement and increases customer retention by scheduled content.

2. Reduces manual effort, automating workflow from menu creation to customer inbox.

3. Ensures newsletters are automatedly timely and always contain the latest offers.

4. Enables precise, automated segmentation for marketing automation best practices.

5. Allows scalable automation for multi-venue Bulgarian restaurant chains, maximizing marketing ROI.