Marketing & CommunicationPurpose
1.2 Drives member engagement by automating personalized outreach for golf tournaments, dining events, social mixers, and fitness classes.
1.3 Automate segmentation and content delivery to maximize attendance, reduce manual labor, and allow for automatable multichannel marketing strategies.
Trigger Conditions
2.2 Member preferences updated in CRM or club management system.
2.3 Member activity (attendance, RSVP, sign-up) logged.
2.4 Automated recurring cycles (e.g., weekly newsletter or upcoming event digest).
2.5 Club admin initiates automated campaign for upcoming events.
Platform Variants
• Feature/Setting: Automated SMS campaigns.
• Configuration: Set API to trigger SMS on event match; personalize message body with {event_name}, {member_name}, and RSVP link.
3.2 SendGrid
• Feature/Setting: Automated personalized email distribution.
• Configuration: Use transactional templates API to automate dynamic fields for event and member info.
3.3 HubSpot
• Feature/Setting: Automated workflows for segmented event invitational emails.
• Configuration: Use marketing automation workflow; trigger based on member activity/profiles.
3.4 ActiveCampaign
• Feature/Setting: Event-based campaign automator.
• Configuration: Automated email and SMS workflows triggered by member tags/fields.
3.5 Mailchimp
• Feature/Setting: Automated journey builder.
• Configuration: Automate segmented emails using merge tags and behavioral triggers.
3.6 Slack
• Feature/Setting: Automated club event channel notifications.
• Configuration: Post automatedly to #member-events when new relevant events are created.
3.7 Zapier
• Feature/Setting: Event-to-platform automation.
• Configuration: Automate data transfer from club database to email/SMS/CRM; use filters for preferences.
3.8 Constant Contact
• Feature/Setting: Event invitation automation.
• Configuration: Schedule and automate sends; import segmented lists from CRM.
3.9 Salesforce Marketing Cloud
• Feature/Setting: Journey automation for member-relevant events.
• Configuration: Configure event-based triggers for multi-channel personalized sends.
3.10 Facebook Meta API
• Feature/Setting: Automated event promotion in group/page.
• Configuration: Automate posting event details to club’s FB page when new events align with member interests.
3.11 Google Calendar API
• Feature/Setting: Automated event invite creation.
• Configuration: Auto-generate invites for matched members and add to Google Calendar.
3.12 WhatsApp Business API
• Feature/Setting: Automated event messages to member segments.
• Configuration: Send personalized automated event notifications to WhatsApp numbers.
3.13 Clubessential
• Feature/Setting: Automated email/SMS invites via membership platform.
• Configuration: Automate extraction and messaging for preference-matched segments.
3.14 Eventbrite
• Feature/Setting: Automated ticket event distribution.
• Configuration: Trigger event invitation workflow to segment via API.
3.15 Typeform
• Feature/Setting: Automated RSVP collection.
• Configuration: Auto-send RSVP forms to relevant members upon announcement.
3.16 Microsoft Power Automate
• Feature/Setting: Automated flows integrating member management, email, and calendar.
• Configuration: Create flows for end-to-end automation from CRM to event emails and calendar invites.
3.17 Smartsheet
• Feature/Setting: Automated guest list management and notification.
• Configuration: Trigger automations when RSVP/votes added for event.
3.18 Intercom
• Feature/Setting: Automated in-app and email campaigns.
• Configuration: Deliver event notifications to targeted members based on activity data.
3.19 Trello
• Feature/Setting: Automated event planning board updates.
• Configuration: Card creation for segmented event-related tasks on member interest trigger.
3.20 Klaviyo
• Feature/Setting: Automated member behavior-based campaigns.
• Configuration: Automate campaign sends for event categories matching member profile.
3.21 Zoho CRM
• Feature/Setting: Automated workflow for event lead nurture.
• Configuration: Trigger automated emails/SMS based on event registration/interest.
3.22 SurveyMonkey
• Feature/Setting: Automated event feedback collection.
• Configuration: Set auto-send survey to attendees post event through API.
Benefits
4.2 Automated aggregation and segment-driven communications raise member satisfaction.
4.3 Enables automator delivery via SMS, email, social, calendar, and messaging apps for maximum reach.
4.4 Automation leads to enhanced analytics on communication effectiveness for future automatable strategies.
4.5 Easily scale event promotion automation as club grows, maintaining personalized engagement.